The reason why I chose the name "giyonghy" is because Zhilong especially likes the brand "GIVENCHY", and even the pattern of giyonghy is slightly changed with the LOGO of giyonghy.
GD likes famous brands, but prefers to wear its own style, so it founded its own brand.
This is to change GIYONGCHY into his own brand.
brand introduction
Fifty years of prosperity, elegance and elegance handed down from generation to generation-Givenchy, France
1952 One day, a young aristocrat broke into the fashion circle with his whimsical design and announced that the company was named Givenchy.
Born in 1927, Hubert James Tafen de Givenchy left his hometown of Buffon at the age of 17 and came to Paris. Under the recommendation of christian dior, he studied under Jacques Fatt, Robert Piguet and Lv Xian Lelong, and worked in a famous salon in Vendome Square for a period of time.
The birth of givenchy trend
From 65438 to 0952, the young French aristocrat Givenchy combined elegant, frank, imaginative and pragmatic fashion design, completely subverting the fashion circle. It has brought a French style that cannot be imitated to the international fashion circle. He not only won the love of celebrities all over the world, but also was praised by Vogue magazine: "The woman in Givenchy's eyes is exquisite and elegant! 」
Givenchy classic meets American elegance and French elegance.
1953, Audrey? Hepburn took over the movie "The Dragon and the Phoenix Match". Because the director is not satisfied with the costumes designed in the play, Audrey? Hepburn went to Paris to find the last remedy. At that time, Mr. Givenchy thought that Catherine, the great actress, had come for a fitting. Hepburn, unexpectedly, Audrey was finally received, which was not very famous at that time. Hepburn, this also made Mr. Givenchy misunderstand Audrey? Miss Hepburn, Audrey? Hepburn chose a full set of sample clothes designed by Mr. Givenchy for the upcoming fashion show. This attempt, Audrey? The cooperative relationship between Hepburn and Givenchy lasted for forty years.
In the movie "The Dragon and the Phoenix Match", Audrey? Hepburn's slender figure is more beautiful and generous because of Givenchy's elegant and smooth clothes, showing a unique modern female beauty. Givenchy's clothes clearly outline Audrey? Hepburn's graceful body lines, slender legs and unique and gorgeous design won the Oscar for Best Fashion Design.
Their meeting opened a friendship full of elegance and achievement for the next 40 years, Audrey? Hepburn also became Givenchy's muse, and from then on Mr. Givenchy was Audrey? All Hepburn's films take care of clothes, such as 196 1 Breakfast at Tiffany's's tight black dress with silk shawl and dark gloves. Givenchy is this style-the combination of French elegance and American charm, film and fashion, elegance and creativity.
On April 30th, 1957, Givenchy perfume and cosmetics company was established. Dedicate the first song to the mythical goddess Audrey? Hepburn's masterpiece of fragrance-the success of L 'Interdit taboo perfume, the Givenchy style which combines French elegance and American elegance was born!
Givenchy brand spirit
Because it was deeply loved by many charming people and made great achievements, Givenchy brand enjoyed a good reputation, and finally joined LVMH Group at 1987, which promoted the company to maintain global growth in the fields of fashion, perfume and cosmetics. The aristocratic temperament based on culture, upbringing and everyone's demeanor gave birth to the natural elegance and bold innovation of Givenchy style and became the highest fashion model.
In 2005, Riccardo Tisci, the new director of senior women's wear and ready-to-wear design, reappeared Givenchy's femininity in a modern style and interpreted Givenchy's brand value in a new way. His outstanding talent made him a fashion designer for Madonna's 2008 global concert tour.
Mr. Givenchy said, "The reason why a woman looks elegant is not because of what she wears, but because of the way she dresses. Humorous, simple, natural, lively and cheerful temperament is the real luxury in life.