There are more and more thousand stores. When people go to some tourist attractions or popular business districts in the city, they often see the phenomenon of thousands of shops. These businesses are equipped with the same plaque according to strict requirements. In this case, although the style and appearance of all businesses are relatively unified as a whole, all stores, whether restaurants or clothing stores, use the same plaque, which also makes many businesses unable to show the characteristics of their own stores.
On May 27th, the 31st session of the Standing Committee of the 15th Beijing Municipal People's Congress voted to pass the Regulations of Beijing Municipality on the Administration of Outdoor Advertising Facilities, Signs and Slogans. The regulations stipulate that the fixed plaque signs in business districts should highlight cultural and local characteristics, provide creative space for operators to independently design plaque signs, and avoid homogenization of styles, colors and fonts.
This new regulation in Beijing is undoubtedly a very open and democratic reform, and it doesn't take determination and courage to dare to say this strict stereotype. Although different types of merchants are located in the same street, there are also different types of merchants who should be respected, let them keep their own style, and give them some freedom and space to show the characteristics of their shops, so as to make the whole commercial street more dynamic. This is also the embodiment of a more open and democratic society. Therefore, this method is suitable for nationwide promotion and publicity.