Current location - Plastic Surgery and Aesthetics Network - Clothing company - Go to Forbes after the Spring Festival Evening! How did Viya, the first anchor of Taobao, reach its peak?
Go to Forbes after the Spring Festival Evening! How did Viya, the first anchor of Taobao, reach its peak?
In 2003, 17-year-old Viya took her boyfriend to Beijing Zoo to sell clothes. Because she is good at matching clothes, she earned 65438+ million in just three months. This is the official entry of Weiya into the clothing industry!

In 2005, she participated in Superidol and won the women's team championship. Victoria officially entered the entertainment circle, performing with Jackie Chan, JJ Lin and other big-name stars on the same stage, and also worked as a "host". I think the host laid the foundation for Viya to broadcast the Queen live! However, Viya doesn't like to leave the entertainment atmosphere, otherwise Viya may become famous in the entertainment circle!

In 2008, my boyfriend and I went back to Xi 'an and opened a clothing store, bringing Beijing's popular styles back to Xi 'an! Choose your own site and design your own decoration! Because of the effective operation, seven stores were opened during the peak period, with monthly sales reaching 400,000!

In 2009, Taobao Shuang 1 1 was officially launched, and the sales volume was amazing, and the business of physical stores was also affected. The sales volume of Viya's family dropped from 400,000 to 200,000. Viya is a visionary, reducing one store after another!

In 20 12, Weiya and his wife gave up their rich life in Xi 'an, closed all their stores in Guangzhou and officially settled in Taobao. Opening a shop is not that simple. The Weiya couple, who didn't have a shop at all, lost 2 million in the first year!

20 14, Weiya Store is operating well. On the day of Shuang 1 1, a coat in the store exploded, and the sales volume exceeded100000. However, due to the team's ability to undertake, it was impossible to ship, and the original profit-making performance lost 6 million. It was this loss that made Weiya feel the explosive power of e-commerce!

Summarizing the previous experience of 20 15, although there is no big explosion of double 1 1, the sales volume has already exceeded10 million, and the annual sales volume has exceeded 30 million! The e-commerce empire has just begun!

2065438+April 2, 20061day, Taobao live broadcast was officially launched. At that time, WeChat was already a famous naughty boy. At the beginning of May, she was invited by Xiao Er to live in Taobao!

20 17 10 10, Viya became famous for creating 70 million sales in five hours of live broadcast, and life finally began, with double 1 1 over 100 million. ...

20 18 Viagra topped the Taobao Live Sales Queen! The amazing sales of various overseas live broadcasts are amazing!

It can be said that the current Viya team has the best marketing, planning, makeup and photography. On the whole network, Li He is in the field of live broadcast!

The above is the process from the little girl to the live queen. Viya's success is not accidental. The experience of being a host in 2005 should be the cornerstone of Viya's success. Personal sales ability and accurate control of business changes are the core of Viagra's success!