The pricing is/kloc-0 /× (1+40%) =1.4.
The final 50% discount price 10% = 1.4×50%=0.7.
actual profit
=( 1.4×90%+0.7× 10%- 1)÷ 1
=( 1.26+0.07- 1)÷ 1
=0.33
=33%