1. Brand advertisements: These advertisements aim to show the image and values of Nike as a leading sports brand, and emphasize the innovation, quality and passion of its products. These advertisements usually attract the audience with inspiring narratives and shocking pictures.
2. Product promotion advertisements: These advertisements focus on promoting specific Nike products, such as sports shoes and sportswear. Advertisements usually highlight the function, performance and design of products, as well as the advantages and achievements of athletes in using these products.
3. Partner advertisements: Nike often cooperates with famous athletes, sports teams, sports events and other brands to launch partner advertisements. These advertisements aim to use the influence and popularity of partners to enhance Nike's brand image and sales. For example, Nike often cooperates with basketball star Michael Jordan to launch advertisements for Jordan shoes.
4. Advertisements on social issues: Nike will also use advertisements to convey social issues and values. For example, they launched advertisements with the theme of social injustice and racial equality to arouse public concern and worry about these issues.
In a word, Nike's advertisements cover many types, aiming at promoting brands and products through various means and inspiring people's enthusiasm for sports.