1968, Ralph Lauren men's wear company was established, and launched its first brand "POLO RALPH LAUREN", which is a personalized style clothing designed for successful urban men, with a style between formal and leisure, which is convenient for them to enter and leave various urban leisure occasions.

197 1 year, Ralph Lauren re-launched the women's clothing brand "ph Ralph Lauren", and Ralph Lauren's women's clothing truly conforms to the American spirit-timeless sense and personal style that does not change with the trend.

Later, Ralph Lauren successively launched "POLOJEANSCOMPANY" cowboy series, "POLOSport" youth leisure series and "RalphRalphGolf" designed for upper-class women to play golf.

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Often many people only know POLO, but they don't know its designer Ralph Lauren. In fact, POLO is only the first series of men's wear he designed. The reason why "POLO" is the theme of clothing is because Ralph Lauren thinks that this sports meeting immediately reminds people of the leisure life of nobles.

For Ralph Lauren, high style is the necessary foundation of fashion. Fashion should not only be worn for one season, but should be eternal and have no time limit. POLO brand series of fashion, originated from American historical tradition, but close to life. It means a high-quality life and won the Ralph Lauren Lifetime Achievement Award of American Fashion Designers Association.

Reference source: Baidu Encyclopedia-Ralph Lauren