Maternal and child e-commerce has become a segment full of business opportunities. At present, almost all major e-commerce companies are involved. Whether it's comprehensive e-commerce companies such as JD.COM, Tmall and Vipshop, or vertical platforms such as Mom, Honey Bud and Good Child in Milton, or community e-commerce companies such as Hot Mom Gang, Pro-Baby, Mom Gang and Baby Know, all have launched the business of maternal and child products. At the same time of consumption, the quality of products is a topic that every treasure mother cares about. In maternal and child products, parents should try to choose big-name chain products with after-sales protection. According to the data of "Dian Nvbao" (3 15. 100EC. CN), a well-known online consumer dispute mediation platform in China, in 20021year, there were some problems in the mother-infant e-commerce, such as product quality, logistics, false promotion, refund, merchant funds freezing, delivery, after-sales service and wrong goods. The complaint platforms involved are W in king of the children and Germany. Mother and baby. Jpg Most mothers will be dazzled when choosing products for their children, which is more reliable, which is cost-effective, which is of good quality and which is safer. These are all issues that mothers consider. The 6 18 strike is a good time to "chop hands". How should each platform be selected? Netscape selected five popular mother-infant e-commerce platforms, namely Tmall, JD.COM, Vipshop, Maiden and Honey Bud, for comparative experience, and evaluated them from six dimensions: brand coverage, commodity price, quality assurance, payment method, logistics service and after-sales service.