With the overcapacity and homogenization of the market, the degree of brand aggregation will become stronger and stronger, that is, consumers will only buy the first or second product. Then, if the overall consumption power of the market is not improved, only brand chain stores can survive, which will lead to market polarization and a large number of self-employed households will be eliminated.
With the upgrading of smart phones and networks, people's consumption patterns have changed. In the past, most of their consumption had to go to shopping centers, but now they can buy all the goods online. Coupled with the rise of community e-commerce and new retail models, even if you buy fresh fruits and vegetables, consumers can point at home and goods can be delivered to your door.
To successfully run a store, the most basic and core problem is to accurately locate customers. You are not selling air, not everyone will like your products, you can only meet the needs of some people, and these people are your target customers.
When you have a precise target group, the decoration style, product category, display mode and atmosphere creation of the store will be solved, because your direction is clear.
The more you know about the lifestyle, consumption habits and entertainment hobbies of the target customers, the clearer and more accurate the positioning of the target consumers will be. At this time, you only need to completely meet their requirements and satisfy their appetite, and they will naturally become your super users.
Apart from the hardware, the rest is the details of the service. Good service will make new customers pay the bill without hesitation, become old customers, and make old customers spend again and again.
After all, the current online share is only a part, and most of them are mainly offline, but the past prosperity has disappeared, because physical stores are important sales scenes at any time. However, with the changes of the times, entity bosses need to change their business methods.
Based on the above information, offline stores can try on clothes, which puts great pressure on online stores. I hope this article can help everyone!