Yes, this is a boutique, not a traditional 4S shop. Traditional 4S stores are mainly used for exhibitions, and their area is relatively small. This boutique is similar to the boutiques in Vacheron Constantin and Hermè s that we often visit, and also provides special services such as display, experience and customization.
Through the transparent floor-to-ceiling glass window, you can see the huge LCD screen in Rolls-Royce Shanghai boutique from a distance.
In front of the screen, a bright blue Rolls-Royce Obsidian coupe was parked. The gorgeous colors rolling on the LCD screen are reflected on the smooth car body, as if flowing from the frequency screen to the car body.
The car body is particularly blue, echoing the goddess of celebration. Rolls-Royce called it "Arabian Blue". Judging from the blue glaze that often appears on Arab porcelain, the famous Turkish "Blue Mosque" is also named after it.
The interior seat accessories are orange-red, which is in sharp contrast with the body color and has great visual impact. Approaching the car body, you will see an orange decorative strip on the waistline of the car body, which was drawn by an experienced painter by hand.
Before painting, each metal body has to be polished by Rolls-Royce workers for several hours, so that the metal body is completely smooth and regular without any bumps.
Then there are several painting processes, and finally the car paint is extremely smooth as a mirror, almost reflecting the light around the car body. Sometimes people have an illusion when they look at Rolls-Royce cars. The color of the car body will change under different lighting conditions.
If customers want to define their own body colors, Rolls-Royce has 44,000 colors for customers to choose from.
"The proportion of Rolls-Royce customers in China is much higher than before." The manager of the Shanghai boutique told us this.
Over the years, they have not only experienced the influence of luxury brands, from haute couture to leather handbags, to luxury watches and jewelry. Luxury art and design give them a deeper understanding of beauty and art.
Moreover, more and more rich people in China began to pursue their artistic interests. They have leisure time to pursue their own artistic realization. Some people like Japanese culture and teach themselves Japanese to read Japanese classics. Some people like music, accompanied by piano and guitar; Others take calligraphy as their homework, and they are all proficient in cursive script.
When they choose their own Rolls Royce, they have their own artistic taste. They admire the craftsmanship of Rolls-Royce, and also want to express their views and personalities, and build a Rolls-Royce belonging to them with colors, wood materials, gems and electronic equipment.
One thing is relatively simple and clear, that is, the Rolls Royce we see on the street is no longer just a black body, and there are far more colorful cars now than in the past.
This soldier obsidian shadow is the standard version of the brand, and the price is 6.7 million. If it is customized, the price should be recalculated according to the content you set.
Another example is the phantom of the top car. The standard configuration price is 8 million. If customized, it will not be capped.
So the sales in the store tell us that customers who generally buy millions of Rolls Royce are worth at least 100 times the car price. That is 1 100 million or so.
If it is a customized Rolls-Royce, the general value of 20 million is more than 2 billion.
Well, well, to answer your question, the condition for buying a Rolls Royce is money.
The answer to this question asked by the subject varies according to the time. Before it was acquired by BMW Group in 2002, you really needed identification, not just money.
Rolls-Royce was formally established in Britain on 1906. From the beginning, their position was to produce the best and most luxurious cars.
Before the acquisition of Rolls-Royce, Howard made it very clear in the book "Rolls-Royce Legend" that at that time, Rolls-Royce could not be bought with money, and it was necessary to provide proof of assets first, and at least one of its own enterprises and more than two sets of real estate before more than three luxury cars were eligible to buy Rolls-Royce. And it's aristocratic priority. You don't sell it to people with bad backgrounds, such as the black society.
And it's not which one you want to buy, but Rolls-Royce decides which one to sell to you through your qualifications. At that time, Elvis Presley didn't buy top models because his qualifications didn't reach. Besides, Rolls-Royce didn't accept checks before, only cash. At that time, Rolls-Royce didn't sell black cars, because black cars were exclusively used by the British royal family. Now Rolls-Royce's threshold is much lower, and the output has also come up. As long as I have money, I will sell it to you. However, EX 10 1 means that the phantom coupe is limited, and the owner must have at least one phantom to be eligible to buy it. Of course, it should be possible to buy these two models at the same time.
Since it was acquired by BMW Group in 2002, there are no such restrictions on buying Rolls Royce, as long as you have money.
However, there are still some models that continue such "identity purchase", such as Ferrari's FXCK, and the purchase conditions are extremely harsh. First of all, the buyer must own five ordinary Ferraris; Secondly, the buyer must have certain professional track technology. Finally, the buyer must have bought a limited edition including Enzo and Rafa. FXCK can only be purchased if the above conditions are met.
The most important conditions for buying a Rolls-Royce are money, money, enough money and a lot of money.
I didn't have enough money to buy a Rolls Royce before. You have to have a certain social status, which makes Rolls-Royce earn a lot less money. In addition, there are ultra-luxury brands such as Bentley and Maibakh. You don't sell, you sell!
So now I can buy a Rolls-Royce as long as I have enough money, but Rolls-Royce is too stable for young me, so I still like to cooperate with Ma Yun. Riding Hellobike is more in line with my identity!
Of course, Rolls Royce is a status symbol, but people nowadays are not stupid. 1.500 million Rolls Royce, which has not been sold for many years, was finally sold at a low price. I don't know which local tyrant bought it
Legend has it that in the past, background checks were needed to buy Rolls Royce, and manufacturers only sold it to people who were really rich or expensive. Moreover, the paint color of the car bought at that time was not optional: black/dark color was for aristocrats/politicians, silver was for business, and white/light color was for literary and art circles (such as Marilyn Monroe's). So Rolls-Royce was a model that money could not buy at that time, similar to the century brand owned by Toyota today. ....
Today, things are different. Rolls-Royce has been bought by BMW for many years. At present, some basic technologies used in the process are basically BMW's (such as body electroplating primer). In order to ensure the quality, as many manual processes as possible are reserved. In terms of customization, as long as you are willing to pay, you can come whenever you want, as long as you can afford it!
I don't envy people who buy Rolls Royce now, just five or six million. A suite in the imperial capital is enough. What I really envy is that I bought Santana in the past eight years. After all, the Germans thought it was black enough to sell 80 thousand. People have seen the world through Marxism-Leninism education, and they are still alive and sold to170,000. Do you know what this concept is? You can buy a quadrangle on the second ring road, and you have money. There are at least hundreds of millions of quadrangles now. You can't count millions of Rolls Royce.
Something. I couldn't afford it when I was born, and I can't afford 70% people in my life.
First of all, you must have at least 16 royal blood, and secondly, you must have the ancient Babylonian castle in Europe. This is the most basic condition, and then the height is at least 1.8 meters, because the design of noble Rolls-Royce needs to be slightly attached to the ceiling with mousse hair. Then, the eyes must be heterochromatic pupil holes. Of course, technology is changing with each passing day, so it is easy to wear a pair of beauty contact lenses. The last one is the most difficult to achieve, that is, falling asleep at 8 o'clock. The above conditions are easy to realize in dreams. I hope it helps you.
First of all, you have to have money, money, money. . . .
If 6 million Rolls Royce has an annual income of 20 million, why? Calculate by the formula of buying a car: the annual income *0.3 is the price of the car you want to buy.
Can a car reflect class? It seems that the so-called high-end red-flag cars in socialist China also need to be audited. It is said that only the proletariat with roots and seedlings can buy it! I wonder if it's true.