1. Brand influence: Jordan has a place in China sports brand market with strong brand influence, and has been widely recognized. In contrast, although 36 1 degree is also a well-known brand, it will be slightly inferior in brand influence.

2, product positioning: Jordan's product positioning is relatively high-end, covering many fields, including basketball shoes, sports shoes, clothing and so on. , showing the diversity and high quality of the brand. The product positioning of 36 1 degree is mainly concentrated in the low-end market, and the product line is relatively simple, which cannot be compared with Jordan's breadth and height at the product level.