Shanshan enterprise is a fashion industry group based on clothing, apparel, textile and other industrial companies. Shanshan Group implements the strategy of "multi-brand and internationalization", takes products as the core and brand management as the basis, strives to expand the field of fashion industry, further strengthens international cooperation, and is committed to becoming a leading enterprise in domestic fashion industry.

Shanshan brand is the core brand of Shanshan Group, the first clothing brand to pass the environmental protection certification, and also the representative brand of China clothing industry. Formed a series of products such as formal wear, business and leisure, and the product line extended to women's wear, underwear, children's wear, leather goods and home textiles, among which Shanshan suit and Shanshan shirt were awarded the title of China famous brand products respectively.

China took the lead in proposing and implementing brand strategy.

China is a big country producing garments, but for many years, most garment enterprises have been producing garments in small workshops, with almost no brands and low added value.

From 65438 to 0989, Ningbo Yonggang Garment Factory, the predecessor of Shanshan Group, dared to be the first in the world and put forward brand strategy in the industry. Since then, "Shanshan" brand has become a household name in China.

From 65438 to 0994, the company invested 2 million yuan to successfully introduce CIS, which promoted the all-round development of Shanshan brand, market and products. In the same year, Shanshan suit was rated as one of the "Top Ten Suits in China" and "Top Ten Famous Brand Clothing in China" by authoritative organizations such as China Garment Association, which established Shanshan brand's famous brand position in China.

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