MLB in China is actually very interesting. It is actually run by two different companies registered in Shanghai.
One of them obtained MLB's professional baseball uniform agent qualification and was named Shanghai Ai Dong Industry. Their boss is said to be a clothing family business from Wenzhou. Originally, it was an OEM for some Korean hip-hop street clothing brands. I happened to see the logo of MLB, and felt that there were business opportunities, so I got the qualification of agency production, brand use and marketing from the United States. This is the origin of the MLB store that everyone saw in the mall.
Although I bought the trademark right of MLB, my original products were made by old brands such as NewEra and Majestic. I bought a part of the copyright of the design from the original big-name version, and then took it apart and copied it into a similar product. Therefore, it is easy to find that children's shoes, whether hats, clothes or other goods, which have been to foreign MLB alliance brand stores, are always monotonous in design and style.
Of course, I have to say that the quality of MLB products sold by Ai Dong Industry is not bad, especially the hats, which are not worse than NewEra, and are a good place; The disadvantage is that it is more expensive. This is because the licensing fee is more expensive than NewEra's own store. In addition, Wenzhou bosses always like to hang some star posters without copyright in their stores to talk about their blood relationship with MLB, which is a bit unkind. In addition, the MLB authorization obtained by Shanghai Ai Dong Industry is not qualified for online sales, that is to say, his family can't sell MLB brand things online outside the offline channels.