M 1M2 has flagship stores in all major shopping platforms, mainly engaged in children's wear and children's shoes. At present, China children's wear industry is known as the sunrise industry of the clothing industry. The reason for such favorable comments is inseparable from the rapid development of children's wear industry in China in recent years.

In China, there are 300 million to 800 million children aged 0 ~ 16, accounting for about 1/4 of the total population. This huge figure has become a necessary prerequisite for the rapid development of children's wear industry in China.