Amazon said that it is an effective way to establish contact with buyers and improve the shopping experience by highlighting clothes on models with different body shapes, skin colors, races, hair colors and textures, physical fitness, gender expression and ages.
In order to bring the best experience to the buyer, the seller may see the non-character model display diagram of adult clothing has been replaced with the corresponding character model display diagram.
Amazon advises sellers to use character model pictures in the main picture.
In view of how to improve clothing pictures, the platform said that Amazon's fashion clothing image guide will provide sellers with tips on "how to display products" and "how to use personal models to enhance the brand influence of sellers".
This guide comprehensively introduces how to use pictures in shopping malls, best practices and technical requirements.