The advantage is that it can enhance the brand image, but the disadvantage is that the cost is higher.

Shop window display can display the brand image of the shop by displaying goods and matching decorations, so that consumers can have a deeper impression on the shop. Shop window display needs to spend a certain cost to make and arrange, which may be unaffordable for small shops.

MLB store window display refers to the display and promotion of goods at the door of the store or in the window of the store. It is not only an important way for stores to display their brand image, but also an effective means to attract consumers and promote sales.