Comfort: UGG shoes and boots are famous for their comfort and warmth. Use high-quality materials, such as sheepskin wool and memory sponge, to provide the wearer with the ultimate comfort experience. In contrast, Archaeopteryx's clothing is famous for its functionality and durability, and it is not as comfortable as UGG.

2. Style: UGG's product design style is very unique, combining fashion and leisure elements, making it occupy a place in the trend world. UGG boots and shoes usually have streamlined design and fashionable appearance, which makes them become everyday shoes for many people. Archaeopteryx clothing pays more attention to functionality and durability, and its design is relatively conservative.