Decathlon, a sporting goods retailer from France, was founded by Michelle Lay Luck in 1976, and its first store was opened in Enluo, a small village near Lille, France. Decathlon entered China in 2003, and by 20021,it had spread to 178 shopping malls in 46 cities across the country. It provides the support of chain sporting goods management and even the whole sports industry chain, and has a rich front of its own brand products, which are divided into 20 brands with different names according to different sports categories.

For beginners and professional athletes, Decathlon can provide sportswear, equipment and various creative sports products, and its whole industrial chain control mode makes its products have high cost performance. On February 20 18, 18, the World Brand Lab released the list of the top 500 world brands in 20 18, and Decathlon ranked 484th.

Decathlon introduction

Decathlon takes its own brand as the main force, with more than 20 independent brands, covering almost all sports, including football, basketball, running, skiing, camping and so on. Each independent brand has undergone strict quality control and professional testing to ensure the performance and durability of products.

Decathlon has a wide range of products, including sportswear, sports shoes, sports equipment and equipment. Both professional athletes and leisure lovers can find their own sporting goods in Decathlon. In addition to its own brand, Decathlon also cooperates with some well-known brands to enrich the product selection. Decathlon's retail concept is "one-stop shopping", and there is a professional sports venue in the store, so consumers can try out products and experience sports in person.

In addition, Decathlon also provides professional consultation and customer service to help consumers choose the right sporting goods. Decathlon's brand image takes vitality, health and optimism as its theme, aiming at encouraging people to actively participate in sports activities and enjoy the fun of sports. Decathlon's mission is to improve people's quality of life through sports and promote the popularization and development of sports in the world.

The above contents refer to Baidu Encyclopedia-Decathlon.