EVISU is a Japanese brand. EVISU is a popular street cowboy brand named "Osaka, Tokyo", which was founded by Japanese designer Hidehiko Yamagen. Founded in 199 1, marked by the "m" pattern in the back pocket of trousers, it was transformed from Levi's back pocket car flower.

EVISU is famous for its high-quality handmade jeans and humorous and bold design style. The Japanese version has a red cloth label sewn on the side of the back pocket, which is fine under unified management. The Japanese version adopts the antique sewing machine of1920s, and refers to the special style of Levi's 50 1xx of11950s to manufacture a new generation of Japanese jeans. The format of heavy punching nails, the manufacturing method of trouser bones, the knitting method of denim and other details are designed.

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Development history

1, 199 1, EVISU was founded in Osaka, Japan, and named after the Japanese sea god Ebisu.

2. 1992 The first direct store, Laohanbang, opened in Osaka in April. 1993, three other direct-operated stores-Carving and Pride, Old Man Pubang and All Navy Champs opened in Osaka, Nagoya and Kobe respectively.

3.1May 1994, EVISU products began to be sold worldwide. In August, EVISU launched the "Dowluck" fishing suit series during the fishing season.

4. 1995, EVISU launched the first Japanese Evisu sub-brand "Labor".

5. 1996 65438+ 10, EVISU appeared in the Pitti Uomo, which was EVISU's first show in the international fashion show.

6. 1997 EVISU launched the golf clothing brand Cibuff, whose design was inspired by Tiger Woods. 1999 EVISU cooperated with Adriano Goldschmied to design and jointly release the spring and summer series.

7. In February, 2000, EVISU was invited to participate in London Fashion Week to show the autumn and winter collections of 2000. Many celebrities, including the boy George, took part in the performance. Avisu was invited to attend the Florentine Men's Wear Exhibition held in February, and exhibited the autumn and winter works in 2000. ? In order to celebrate the Millennium, a limited edition of "Millennium" jeans was introduced, with gold nails and 18 carat gold thread.

8. In March 2000, EVISU first launched the women's clothing series EVISU Donna, and customized children's wear-rimmed jeans appeared in Europe.

Baidu encyclopedia -evisu

Baidu encyclopedia -EVISU jeans