Brand positioning: Simplicity is a higher quality life, which tends to emphasize a pure, simple, relaxed and elegant spirit. Conciseness and exquisiteness is a style of returning to nature after reading all the prosperity. Simple but not simple; Introversion does not stay; Be creative and unobtrusive; Casual but not casual.
Data expansion:
Men's wear refers to the clothing products that men wear to protect and decorate their bodies. Including tops and bottoms, men's wear will have different styles and functions according to seasons and personal needs.
The growth of men's wear industry in China has been stable. The data shows that in 2009, the total retail sales of men's wear in China surpassed that of the United States for the first time, reaching 206.78 billion yuan, reaching 20 1 1, which has exceeded 390 billion yuan, far exceeding the market performance of branded women's wear. With the trend of leisure penetrating into the formal dress field, business casual wear has ushered in a good period of rapid development. It is estimated that in the next five years, business casual wear will achieve an annual growth rate of 22%, and its share in the men's wear market will reach nearly 20%.