Y-3 is a brand-new brand with YohjiYamamoto, the world's top designer, as the creative director and in cooperation with Adidas. It officially entered China in the spring and summer of 2006. The brand Y stands for YohjiYamamoto, while 3 stands for Adidas' three-line logo.

Yohji yamamoto (Japanese: yohji yamamoto Division/やまもとよぅじ? Yohji yamamoto, 1943 10 year13 October-,is an influential Japanese fashion designer who is active in Tokyo and Paris. He is rated as a master tailor comparable to French fashion designer Madeleine Vionnet, and he is famous for his avant-garde tailoring style that combines Japanese design aesthetics. His design has always been dominated by black aesthetics, and he also prefers to pursue the sense of space between body and cloth.

He has won awards including the French Medal of Arts and Literature, the Purple Ribbon Medal, the French National Medal, the Royal British Industrial Designer, and the international fashion group design master.

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The cooperation between Adidas and Yamamoto began at 200 1. Since then, as yohji yamamoto of Adidas, Adidas is responsible for the design of footwear, and yohji yamamoto is responsible for the design of Femme/Homme.

On the basis of mutual trust and cooperation between yohji yamamoto and Adidas, a brand-new brand Y-3 was born in 2002, which absorbed the advantages of both sides. Two completely different brands have different perceptions of fashion, different views on sports brands and different technical skills, resulting in a new generation of future-oriented sports fashion brand clothing. The most fundamental visual requirements of the two sides in creation are the same, and the very close cooperative relationship makes this idea come true.

As far as the cooperation between the two companies is concerned, the products provided by Adidas to yohji yamamoto are developing into a complete commodity structure. Y-3 will have a solid position because it is the Adidas sports style designed by yohji yamamoto.

Baidu encyclopedia -Y-3