According to the data of Caijing.com, in 2022, the sales of women's wear/women's boutique category decreased by 2 1.08% year-on-year on Double1Tmall. On the other hand, many women's clothing merchants reported that the return rate of double 1 1 broke through the historical record in 2022, and profits were basically swallowed up by returns. In 2022, the return rate of clothing businesses will be above 70%, and some businesses will even be close to 90%.

The return rate refers to the ratio of the number of products returned for various reasons to the total number of products sold in the same period. Calculation formula: return rate = return quantity ÷ sales volume x 100%.