1. Why is it restricted by JD.COM?
1, no white background map was uploaded.
After uploading, the white background map will be displayed at the entrance of search and classification. These two pages can increase your product exposure (or free exposure traffic) and increase the chances of products participating in activities. If you don't upload the white background map, there will be no such benefits.
2. Excessive drainage leads to low conversion rate.
Many businesses believe that as long as there is traffic, there will be conversion. In fact, this idea is wrong. We need to find accurate users to have a better transformation.
However, there are also businesses that drain through various channels. Although the product has a lot of traffic and clicks, it is not the audience, resulting in high traffic but low conversion. When this happens, the platform will think that your product is not doing well, so it will be restricted.
3. Unreasonable products are put on the shelves
Some merchants put a lot of products on the shelves, resulting in too many products to be managed, which led to the fact that although there was traffic, it could not be used correctly and was recycled by the platform. Therefore, when putting products on the shelves, we must put them on the shelves in a planned way.
4. Wrong keyword selection
Some businesses abuse other categories of keywords in order to increase product traffic. Emphasize that this situation is not allowed by the platform. When choosing keywords, merchants must choose keywords related to products to avoid being punished by the platform.
Second, what impact does the transaction dispute have on the sellers in JD.COM?
1, the store is restricted.
It will have a serious impact on stores, store labels will be disrupted, and store traffic will be reduced. You know, store labels are not easily available, but are selected by Taobao according to big data.
Sellers with clear store labels can attract more accurate traffic, and then attract more consumers to buy goods through high conversion.
When the seller's shop is judged as selling fake goods, the system will restrict and intervene the search ranking of the seller's shop and push back the store label.
As a result, many consumers can't see the goods at a glance, which eventually leads to a great decrease in store traffic. Therefore, regardless of the information level, it is recommended that the seller make every effort to appeal.
2. Participation in various activities is restricted.
After two points are deducted from Taobao's fake sales, although the store can still do it, the platform will restrict the daily activities and holiday activities of the seller's store, such as through train, daily specials, gold panning, panning and bargain hunting.
You can't even participate in special shopping festivals such as Double Eleven. There are fewer channels for Taobao sellers to promote their treasures, and it is difficult for shops to continue to operate in the later period. More seriously, the store will have no buyers and eventually close down.
3. It will affect the weight of Taobao stores.
You know, the comprehensive quality score of a store is related to the ranking of the store, even the search weight and customer flow. It is a serious illegal act for sellers to sell fakes on Taobao information level. As long as Taobao stores are deducted for complaints, it will affect the overall quality score of the stores.