Yoo Ah In's clothing brand
This is the 20 12 Korean drama King of Fashion, starring Liu Yaren, Se-kyeong Shin, Li Dixun and Yuri. It tells the growth story of grassroots designers who started from Dongdaemun clothing market. Among them, Li Jiaying, played by Se-kyeong Shin, is a fashion designer who works in an aunt's clothing store.