Maritime characteristics: continental monsoon climate in warm temperate zone. Dalian is located in a warm zone, surrounded by the sea on three sides. Geographical conditions make Dalian have no severe cold in winter, no intense heat in summer and four distinct seasons. Advantages: it is not hot in summer and cold in winter, which is conducive to the display of all kinds of clothing; The city has a high degree of openness, high degree of internationalization and complete clothing styles; The famous port has convenient land and water transportation, which is beneficial to the distribution of exhibitors and visitors.