Louis Vuitton (1821August 4-1February 27, 892) is one of the most outstanding leather designers in French history. He opened the first suitcase shop named after himself in Paris on 1854. A century later, "Louis Vuitton" became a brand in the field of luggage and leather goods and a symbol of high society. Nowadays, the brand "Louis Vuitton" is not limited to designing and selling high-end leather goods and bags, but has become a giant trend vane in the fields of fashion, accessories, leather shoes, bags, media and famous wines.
Early stage (1854- 1892)
As a brand, "Louis Vuitton" achieved great success after the death of its founder, although the development of this brand was legendary when Louis Vuitton was alive. When Louis Vuitton was alive, he once designed and launched a suitcase called Gris Trianon. This suitcase is light and decorated with gray canvas. After the launch of this suitcase, it was quickly favored by Charles Louis Napolé on Bonaparte's wife, Queen Eugenia. 1854, Louis Vuitton married Emily Clemens bagley, both aged 33. Three years later, George Webber, the son of Louis and Emily, was born.
1860, in order to meet the growing market demand, Louis moved the factory from Paris to Asnier. 1867, Louis Vuitton won a bronze medal at the World Expo, which made the already popular "Louis Vuitton" brand more famous, and its influence began to surpass France and become an internationally renowned brand. 1869, Egyptian pasha (governor) Ismail ordered a set of Louis Vuitton suitcases; 1877, Russian Crown Prince Nicholas also ordered a set; Spanish King alphonse XII also specially ordered Louis Vuitton suitcases.
187 1 year, Louis Vuitton moved to Gribble Street 1 again. Louis Vuitton is very clever to decorate the surface of the suitcase with canvas, because it can effectively protect the contents of the suitcase from theft. However, this design style is also very easy to be imitated and copied. From 65438 to 0872, Louis Vuitton began to improve this style on a large scale, including creating a unique canvas. This new canvas is brown and red, so it is called "striped canvas". This design was a great success again, but it was quickly copied, and fakes became popular.
Louis Vuitton leather goods still sell well. At the same time, many changes have taken place in Louis Vuitton's family. 1880, his son George married Josephine Patel. On the wedding day, old Louis officially handed over the head office of Gribble Street to George. Three years later, George's son Justin Louis Vuitton was born.
1885, Louis Vuitton opened its first overseas branch in London. 1888, George Vuitton launched a newly designed Vuitton suitcase. He designed the surface of the box in a checkerboard style, and the colors were brown and chestnut. In addition, the logo of "Louis Vuitton Brand Verification" is printed on the suitcase. Even so, this new design was copied a lot. At the 1889 Paris World Expo, this product won the gold medal for Louis Vuitton.
1892, Louis Vuitton began to launch handbag products, and released the first catalogue including luggage, handbags and bedding. On February 27th of the same year, old Louis died at home, and his son George became the heir of Louis Vuitton.
Golden age (1893- 1936)
After Louis died, George built Louis Vuitton into a world-famous brand. 1893, George displayed Louis Vuitton products at the Chicago World Expo, and the brand officially landed in the United States. Since then, George has been committed to improving the brand's international reputation. 1894 published a new book "Journey".
1896, Louis Vuitton officially launched a canvas design with brand recognition function, which is called "letter combination canvas" because this canvas uses a lot of symbols and Louis Vuitton logo "LV" in style. Later, George went to the United States again and went to new york, Philadelphia and Chicago to promote the Louis Vuitton brand.
At the turn of the century, from 65438 to 0900, George was authorized to organize and design the "Travel Goods and Leather Goods" exhibition area of the Paris World Expo. 190 1 year, Louis Vuitton officially launched the "Steamboat Handbag", which is a very small handbag that can be put in a suitcase at Louis Vuitton.
1904, George was the president of the World Expo in St. Louis. In the same year, Louis Vuitton introduced a series of new luggage designs, adding storage units inside the luggage for placing perfume, clothes and other items.
1906, George's son justin louis married Renee Willesee. In the same year, Louis Vuitton introduced the trunk of the car.
19 14, the Louis Vuitton building on the Champs Elysé es was completed. At that time, it was the largest sales center of leather products in the world. Before the outbreak of World War I, Louis Vuitton opened branches in new york, Mumbai, Washington, London, Alexandria and Buenos Aires.
1924, a new suitcase named "Keepall" was officially launched. This bag leads the fashion of lightweight waterproof travel suitcase. It is suitable for short trips, because only some necessary items can be stored.
1929, that is, on the occasion of the 75th anniversary of the brand's birth, Louis Vuitton launched a cosmetic bag, which was released under the name of "Dedicated to the opera singer Mather Cernar". This design is mainly used to store women's cosmetics, including perfume, mirrors, powder boxes and other items.
193 1 year, Louis Vuitton began to introduce exotic designs, including crocodile leather handbags and elephant leather handbags. These designs shine brilliantly in the colonial exhibition.
1932, Louis Vuitton launched "Nóe package". The main consumer of this kind of bag is the brewer of champagne, which is used to load and preserve champagne.
1933, Louis Vuitton sports suitcase came out.
1936, George Vuitton died, marking the end of the golden age of louis vuitton's rapid development. George Vuitton designed and launched more than 700 new products, most of which were very successful. After George's death, his son Justin louis vuitton inherited the family business.
Transformation to modern enterprises (1937 till now)
Louis Vuitton store is located at Landmark Plaza 1946, Central, Hong Kong. In order to resist the post-war economic depression, Louis Vuitton began to go beyond luggage design and invest in other fields.
195 1 year, Louis Vuitton provided all the travel supplies for French President auriol's trip to the United States.
From 65438 to 0959, the technical innovation of canvas industry provided more abundant raw materials for luggage production, and Louis Vuitton once again launched the canvas luggage series with the style of "letter combination".
From 1959 to 1965, there are 25 new products every year, totaling 175.
1968, Louis Vuitton set up a sales center in Tokyo.
1969, Justin louis vuitton died.
1977, Louis Vuitton opened a branch in Saudi Arabia.
1978, Louis Vuitton opened branches in Tokyo and Osaka.
1983, Louis Vuitton established the Louis Vuitton Cup rowing competition in cooperation with the America's Cup rowing competition. In the Louis Vuitton Cup rowing competition, the winner of the knockout will compete with the winner of the America's Cup the previous year. In the same year, Louis Vuitton opened its first branch in Taibei, Taiwan Province Province.
1984, Louis Vuitton opened a branch in Seoul.
1985, "Epi leather goods" series products came out.
From 65438 to 0987, Louis Vuitton merged with the famous Hennessy Company to form Moet Hennessy Louis Vuitton Group (Mo? T Hennessy-Louis Vuitton (LVMH Group) has officially become a luxury fashion brand beyond famous bags and famous wines.
From 65438 to 0988, the annual automobile championship named Louis Vuitton was held in Paris.
1992, Louis Vuitton opened its first branch in Beijing.
1993, LVMH launched "Yaiga" series of luggage, designed for black leather, mainly aimed at male consumers.
1996 is the centenary of the birth of "Alphabet" series canvas bags. LVMH began to vigorously promote its own designers with different styles.
From 65438 to 0997, LVMH introduced a series of new pen designs.
1998, the famous American designer marc jacobs joined Louis Vuitton, and he presided over the design of "alphabet varnish Series" leather bags. In the same year, LVMH launched its own travel handbook for major cities around the world.
In 200 1 year, Louis Vuitton launched a "graffiti series" suitcase, and its famous "charm bracelet" also appeared in the same year.
In 2002, LVMH officially launched a series of watch designs.
In 2003, Murakami Takashi, a famous Japanese painter, and marc jacobs, the chief designer of Louis Vuitton, jointly launched a limited edition "Sakura" series, which is famous for its gorgeous colors.
In 2004, Louis Vuitton celebrated its 50th anniversary of/kloc-0 in four major cities around the world: Paris, new york, Tokyo and Hongkong.
In 2005, after renovation, the flagship store in Paris reopened at 6: 00 pm on1October 9, 65438. On the same day, a fashion show was held in the small palace, and guests from all over the world were invited to participate.
On September 5th, 2006, we opened the second exclusive store in Wynn Macau.
I exclusive finishing declined to reprint!