1, price positioning: the price of CK belt is relatively low, compared with the belts of high-end luxury brands, the price is more close to the people. CK belts are mainly priced for the mass market, and more consumers can afford them.

2. Brand positioning: Although CK is a well-known fashion brand, its belt positioning in the whole fashion industry is relatively low. CK's main products are clothing, underwear and perfume, and belts are only a part of the product line.