Blue Ocean House can achieve 8,000 direct franchises within six years of listing because its franchise model has solved the pain points of the clothing industry and made commercial innovations. The highest annual income is 654.38+09.6 billion, which is the best brand in the A-share market value of the clothing industry at present. Both Ma Yun and Ma are scrambling to invest, of which Ma invested 654.38+0 billion. Pain point of clothing industry: pressing goods, huge inventory, (affected by weather, fashion trends, fabrics, styles. ) insufficient cash flow, poor operation and long operation cycle. Business innovation: the business model of Amoeba was operated, and the brand profit was maximized with the minimum sales cost. The upper, middle and lower reaches are equivalent to independent blocks, and each cooperative block bears its own responsibilities, gives full play to its own maximum advantages, and jointly achieves the maximum benefit of the overall goal. Overall feeling: If you want long-term development and sustained high-speed development, you must have the consciousness and structure to be bigger and stronger, and the product quality must be guaranteed, but this is not the point. If you only pay attention to products, you should still think about commodities in general. Don't just be a profitable enterprise, be a valuable brand.
A good brand should have the comprehensive ability to integrate and optimize upstream and downstream, and there should be a training center behind it that can help enterprises develop in the long run and empower brands and franchisees. 1, Blue Ocean House is 0 franchise fee, which belongs to Blue Ocean House in the store and franchisees outside the store. 200W, 100W collects the joining deposit, and signs the contract once every five years, which can be refunded when it expires. 100W is used for store location, decoration and purchase expenses. Commitment annualized income 10%, if it is lower than 10%, the head office will make a full commitment. (The salary standard of the store manager and shopping guide is decided by the company headquarters, and the franchisees take care of themselves. ) training in distribution, management, sales, inventory, store manager and shopping guide is the responsibility of the headquarters. No pressure goods, no inventory. 2, for the franchisee's customer base positioning screening, the focus is to choose different lines, do not understand the line, the pursuit of income stability and recognition of the concept of capital preservation, have spare money on hand, willing to be a shopkeeper of cutting, (large-scale financial management, in addition to the stock market, funds, property market, is the brand joining of commercial entities, the former two are extremely risky, professional, and may be stuck or wiped out, while the latter is not a very good one under the suppression of the state. Brand clothing entities can generate cash flow every day. ) The regular wealth management products with a yield of more than 6% on the market are all high-yield and high-risk products, and the deposit can be refunded when Blue Ocean House joins, and the yield is also promised to reach 10%, so this is a safe and stable product. The success rate of the project is guaranteed to some extent by the rich paying to open a shop and the competent people managing it. In fact, this is a superficial clothing industry, but it is actually a wealth management product. The profit of Blue Ocean Building is settled on the same day. This kind of instant motivation is very good. For investors who don't need to operate or won't operate, the experience is very satisfying, and it can greatly drive the surrounding resources to join and introduce, which is conducive to the rapid expansion of the brand. Settle 46% to franchisees every day for store rent, water and electricity, store manager, shopping guide salary and other expenses. The store manager gives 10 to 20% performance shares, which effectively controls the salary of the store manager and effectively manages the venue and operation of the store. 4. The huge deposit of Blue Ocean House has formed a stable cash flow, which has turned itself into an internal financial platform and provided a good financial support for franchisees who have insufficient money. You can use cash flow as a credit loan, or you can use a car and a house as a mortgage loan. Blue Ocean House does not have its own factory, but integrates tens of thousands of small and medium-sized factories to distribute goods for itself. Small and medium-sized factories are thinking about making goods. The pain point is to become bigger and stronger, but there is no good sales channel. The company has a large-scale fabric purchasing platform to help the upstream save costs and provide the factory with the lowest interest loan. There are no designers, only information about the trend of the factory. The factory designs its own styles, prints them, screens them through the headquarters, and puts them in stores all over the country for trial sale. If it sells well, the payment can be settled in two months. If it doesn't sell well, it will be refunded in full. It has a discount store, and half the profit can help the factory clear the goods. If it is still impossible to clear the goods, tear up the bar code and trademark and put them in the local secondary market for circulation. This also helps small and medium-sized factories to clear the backlog of unsalable styles. Each factory is only responsible for one or two styles, forcing the factory to make only fine and explosive products and strictly control the quality. Optimize the product output capacity of upstream suppliers.