According to the query of Handmade Brand official website, Handmade is a Korean clothing brand, and its Chinese name is Macalian. This brand focuses on product research and development, production and marketing management, with pure cotton environmental protection fabrics as the main colors, with black, white, gray and scarlet as the classic main colors. Product categories include T-shirts, jackets, shirts, sweaters and cotton-padded jackets. The target consumer group of the brand is children aged 3- 15 who are imaginative and expressive and pursue fashion, health and leisure life.