By explaining the benefits to the customer, you have linked the product with the customer, and then you need to prove your product. The most common way is to let customers see or feel as you say through the comparison of different styles.

This kind of goods that can meet your consumption needs and have traditional cultural connotations are really rare in the market. Only high value-added products can reflect high value and your unique taste. At the same time, in addition to the traditional gold inlaid jade products, there are all kinds of colorful treasures inlaid in the market, with diverse choices, classics and fashion.

About sales rules:

It is better to buy products than to sell stories. This is the iron law of sales. Customers are always insensitive to abrupt product introductions. If the salesperson tells stories and interspersed with product information, customers can unconsciously absorb your product information.

Storytelling can be divided into many kinds. You can tell touching love stories, or you can tell stories about consumption concepts or previous transactions, first to impress customers, then to make products related to the stories, and then to sell products.

Fabe's concept:

Fabe refers to products, features, advantages, benefits and evidence (highlights).