I. Origin of the activity

June 1 day is International Children's Day every year. On this day, in order to express congratulations to their children, many parents will take their children shopping. However, children's consumption has many particularities, so shopping malls should seize this opportunity and do a good job in public relations propaganda.

Second, the activity time

27 May-4 June

Third, the theme of the event

Learning, playing and having fun are endless.

Fourth, promote public relations activities.

Activity 1: During the period from May 27th to May 3rd1,anyone who has shopped all over 200 yuan in this mall can get a free ticket to the local children's park or other amusement parks with the shopping receipt;

Activity 2. During the activity, anyone who has bought all the tickets in 200 yuan in this mall will get a free training opportunity to participate in the summer computer summer camp. The operation method is as follows:

1. Get a data card with the receipt, and fill in the relevant information of children (age between 8- 14): name, age, school and contact number; One small ticket is limited to one.

2. Put the information card into the box set in the mall;

3. The mall draws 60 places and informs parents to receive the training certificate. Specific draw time: June 4th afternoon 13: 00.

4, summer vacation, with the training certificate to the relevant computer training institutions for a week of training.

Activity 3: While promoting children's products such as toys and children's clothes, we should also focus on the sales of women's clothes and leather shoes in spring and summer.

Verb (abbreviation of verb) matters needing attention

1. The first event must be notarized, and the event can be jointly held with the garden; The admission fee for the park or park of this activity can be controlled at around 10 yuan/person, which is equivalent to a 15% discount on goods;

2. The training time of the second activity can be controlled within one week, and this activity can be jointly organized with local computer training departments, who are responsible for training; According to 100 yuan/person, the training fee is calculated, and the whole activity is 6000 yuan; In order to reduce expenses, free venues can be provided for training units in the field to conduct on-site consultation and distribute publicity materials. Let the training unit provide free training places through mutual benefit.