Article 11 Trial operation period

After decorating the storefront according to the company's regulations and placing the products according to the requirements, start trial operation and get familiar with the market situation, customer needs and customer psychology. Then, depending on the specific situation, it will open on a certain day and hold a celebration.

Two. Introduction to the Opening Ceremony of Aiyingduo Store

1. The opening ceremony of Aiyouduo Store and the activity of "Aiyouduo-Creating the World with Love" were held on the opening day.

2. The slogan of the activity is "Love Young People-Create a World with Love"

3. Purpose of the activity: to promote publicity by opening the business, so that the image of Aiyouduo Company can reflect customers and quickly shape the influence of Aiyouduo's local brands.

4. Activity requirements: Throughout the company's love culture and "love" appeal, the preliminary work should be prepared and put in place, and follow-up measures should be taken later.

Third, the opening should be prepared in advance.

1, information publicity: poster posting, publicity page distribution, local media placement (optional if conditions permit);

Promotional products: Yi Labao equipment, banners, pop hanging, poster posting, love card membership card and reward card equipment;

3, gift equipment: jewelry, koala bears and other small gifts;

4. Articles: exhibition boards, exhibition stands, gas molds, arches, audio equipment, salutes, firecrackers and invitations;

Four. Arrangements for the opening ceremony

1. preparation for the open day: hanging banners, placing arches, model airplanes, etc. And play music, post or prepare all promotional materials;

2. Announce the opening ceremony: salute, firecrackers, etc.

3. The opening promotion activities include the basic contents of the promotion poster:

"Love the young and love to come" activity

The first five customers will get a 50% discount on the opening day. In addition to small gifts and a bag of "diapers" or similar small items, you can directly become a vip member of the store;

B. On the opening day, all customers enjoy the lowest discount (the discount can be customized) and give gifts;

C, three days before the opening, the customer has a relative discount (the discount is self-determined).

D, babies born within one week of opening can be named free of charge with their birth certificates, and become the biggest preferential policy of "Love Your Baby, Lucky and Blessed" to enjoy loving your baby in future consumption activities, with small gifts on its centenary festivals and other festivals, and may become the "Fuwa Star" of the headquarters of Love Your Baby;

Verb (abbreviation for verb) Follow-up measures (running through the whole business activity)

A, find a happy baby who grows up with caring children, and will follow up every month.

B, find "Aixing Doll" (i.e. old customers) who pay close attention to Aiyouduo within one month after opening, conduct monthly follow-up, give gifts and introduce preferential policies within a certain period of time, carry out selection activities or reward their family photos, and publicize them in the store (measures can also be drawn up by themselves or jointly carried out with the photography center vertically).

C, set up various awards, encourage more customers who love children, establish close business relations, and spread the emotional business model and happy cultural connotation of loving children; Such as: Love Award, Happy Family Award, Happy Mother Award, etc.

Abstract of intransitive verbs

Franchise stores should attach importance to the opening ceremony, stimulate the consumer groups with the trend of "becoming an instant hit", make the brand image deeply rooted in the hearts of the people, and let love spread among consumers. Each store manager can also improvise and independently carry out a series of activities to move customers and promote business with love and happiness as the center!

The second part, the planning scheme of open activities.

Opening is the most important activity of the store! How to do a good job in opening promotion, how to effectively spread the brand image and cause a sensational effect of the brand in the local area? The company draws up the following plan, please join the store to implement it seriously!

First, product display

According to the requirements of the company, the products will be displayed in different areas (see the exhibition topic for details).

Second, prepare to open.

1. required items-opening banners (2 pieces), arched doors, Yi Labao, firecrackers, posters, leaflets, gifts, membership cards, discount cards, stereos, balloons, etc.

2. Prepare sales tools-sales slip, handbag, calculator, change, customer record book, etc.

3. Store image-clean and tidy, organized pop hanging, eye-catching signs and full display.

4, personnel-business personnel in place, capable image, clean and refreshing decoration.

Third, publicity before opening.

1. Determine the opening time and conduct effective publicity 3 days before the opening.

2. Poster promotion (posted 3 days in advance).

3, distribution of leaflets (3 days in advance until the opening of uninterrupted distribution).

4. Conditional customers can publicize in relevant media.

Fourth, opening activities and promotion.

1, Opening: firecrackers are playing, colorful flags are fluttering, balloon people (or arched doors) are used to attract people's eyes, music is used to attract people's hearing, bright colors of shop clothes are used to arouse consumers' interest, and multi-sensory promotion is carried out!

2. Carry out promotional activities, develop new customers and maintain old customers.

3. Write clearly the promotion plan on the poster and implement it.

4. Follow-up.

Verb (abbreviation for verb) specific promotion activities (that is, poster content)

The world created by love-Aiyouduo maternity & baby products specialty store

The world created with love, Aiyouduo mother-baby supplies store opened grandly!

Dear expectant mothers:

Hello everyone!

Your good friend Ayudo is here. Come and have a look. Let's join hands and pursue happiness together! More happiness, more surprises, more happiness, all in loving young people-happy everyone!

1. The opening date of our store is xx, and the opening activities last for one week, from xx to xx.

2. All products will be 20% off during the activity, and some promotional products will be more discounted.

Five customers who shop in the store before the activity day can get a free T-shirt.

4. The baby born during the activity can get a beautiful gift with the birth certificate, which can become a "little love star" who loves children; Babies who spend more than 100 yuan on shopping can become "baby-friendly" and enjoy all the preferential policies of our store in the future.

5. On the opening day, all customers who shop in our store can become Baby Friendly VIP by filling in the "VIP" file, enjoy our latest product information and all future promotion preferential policies, and get free training on our pregnancy knowledge.

6. Customers who spend more than 150 yuan can get membership cards by filling in VIP files, become members of baby-friendly clubs, and enjoy all preferential policies and promotional activities of the company in the future.

Chapter 2 1. Theme of the event

New shops, new gifts and new fashions.

Fashion, discounts and gifts have been added to the new store.

A new fashion store is a good gift for meeting each other.

The new store opened, exquisite and fashionable.

Second, the activity time

Activity cycle: from the opening date 10 days (the key is the first 5 days)

Choose Saturday or Sunday, preferably a holiday.

Third, the object of the activity

Women in all walks of life aged 25-40;

This activity will also attract some men's consumption through promotional gifts's choice.

IV. Activities (Happy Shopping Chain)

Happy opening series plan suitable for 40-60 square meters stores.

Double happiness, the door is empty:

Give a beautiful souvenir when you enter the store (you can also give a DM brochure)

Such as 1-3 yuan gift lighters, post-it notes, original beads, key rings, poker, etc.

Double happiness, that is, buy and send (the amount of money bought and the gifts given are customized by the specialty stores):

☆ A pair of "28 yuan Pure Cotton Socks" will be given to anyone who goes shopping during the activity;

☆ If you buy over 258 yuan during the activity, you will get a beautiful ballpoint pen from 48 yuan;

☆ During the activity, a set of exquisite notebooks with a value of 100 yuan will be given to anyone who purchases over 368 yuan;

☆ During the activity, if you purchase over 488 yuan, you will be given a belt with a value of 138 yuan;

Triple happiness, get VIP card, where there are customers who buy, the top 50 will give VIP cards and become permanent members after registration.

Verb (abbreviation of verb) material integration

1, theme poster outside the store: (choose a theme)

Xindian xinlixin fashion

The new store has added fashion, discounts and gifts, gift planning and copywriting.

Fashion new shop Hao Li Xiang Jian

New store opening, exquisite and fashionable.

Dianjing fashion Sanjiang Jingxi

2. Signs:

Positive theme advertising words, negative opening or new product listing.

3. Yi Labao or * booth should unify the theme of activities and posters.

4. Small permanent brand POP advertisements are placed in the exhibition area of their respective product series.

5. Banner: Event theme.

6.DM leaflets are the same as posters.

7. Large inflatable arch (with active theme), lift-off balloon, knife flag, flower basket, etc.

8. Others: business cards, gifts, VIP cards and ribbons.

Sixth, the terminal environment.

1, hard environment: display, props, lighting and sound, etc. , should meet the requirements of personalized theme terminal of characteristic dragon brand, and be consistent with the style and tonality of image promotion.

2. Soft environment: shopkeepers and cashiers of specialty stores, their gfd and service standards should complement the brand image of Featured Dragon.

Article 3 The specific plans for the opening promotion activities of clothing stores include: samples, coupons, cash discounts, special packaging, gifts, rewards, free trial, commodity guarantee, discount promotion, product delivery, sales market display and performance, etc. According to the characteristics and actual situation of your own store, choose the appropriate promotion method to achieve the best promotion effect.

First of all, do a good job in the promotion plan of clothing store opening, and make clear who you want to promote. You said your store is in the business district. I don't know what kind of business circle it is, but what is basically certain is:

1, there are many ladies around the store;

2. Most of these ladies are younger;

3. These ladies may not have much extracurricular activities besides going to work;

4. Most of these female families are not rich and their spending power is not strong (those women with strong spending power will also spend in brand stores);

5. The consumer groups are relatively fixed, and the surrounding people are relatively fixed.

Then, based on the above analysis, your promotion plan should pay attention to:

1, the product positioning in your store should focus on the low end.

The consumption characteristics of the consumer groups here are: low price, affordable (good quality and low price, girls' clothes look good, that is, they don't fit, beautiful or not, right), you can't get a bunch of beautiful but expensive clothes, but they like them but are reluctant to buy them.

2. Pay attention to changing styles frequently.

Girls must like it, too. You should let them get something new every time, even if they don't buy it. So that he will often visit your shop.

3, good service attitude, buy or not, give them a try and help them match. Because the consumer group is relatively fixed, if the customer is not satisfied with the service, she will affect the people she knows and indirectly have a direct impact on your business. On the other hand, if you do well in this field, they will attract more friends to your store.

4. Girls like to take advantage of small things. Catering to this mentality, buy your clothes and give some small things. As for what to give, think for yourself. In the business of girls, you must know them like the back of your hand. The value of the gift should not be too high, otherwise it will increase your cost, but it should not make people feel too worthless. Suggestion: For example, for women workers who lack maintenance, you can give them a mask. Ordinary masks are not very expensive, a few dollars. But many of them have never used it, and such things are very classy in their hearts.

In addition to taking advantage of small things, girls also like shopping. Girls always have lots of clothes. So you should make friends with these people and pull feelings.

Maybe you are a little impatient. What you want is a specific promotion plan. But my friend, everyone is in business, but why do some people lose money? Business is not good, not necessarily there is no promotion, promotion is just icing on the cake, but the key is that you have a good foundation. Shops with good business can promote turnover and attract customers. When doing business in a bad store, customers may say: Is it going to fall down, but they are afraid to come.

6. In the clothing industry, you also know how to play the promotion method of clothing, which is nothing more than discount (30% off for purchase, 10% off for sales, 20% off for people, 30% off for two items, etc.). ), this is probably the most common gameplay? ), in addition to sending things to buy clothes and gloves, there are points, membership and lottery. You can combine these promotion methods and choose the appropriate promotion plan according to the actual situation in your store.

20XX Summer Clothing Store Promotion Slogan 1: Summer is coming, where are your summer clothes?

20XX summer clothing store promotion slogan 2: Cool summer, fashion is up to you.

20XX summer clothing store promotion slogan 3: Summer gives you a cool "summer"

20XX summer clothing store promotion slogan 4: The cool summer here is really cheap.

Clothing off-season promotion skills

First of all, the display of goods must be unique. Small shop space, limited display of goods, so in order to attract passers-by to stop spending,

You should pay more attention to the display of goods. It is best to change the display of goods frequently, which gives people a refreshing feeling and improves the turnover rate of goods.

Second, create a sales atmosphere. When people are popular, they will naturally attract customers to their homes. When no one patronizes, they will also sort out the goods and adjust the decoration from time to time. Never sit at the door with your legs crossed, which will make customers who plan to come to the door feel rebellious, or feel that the goods in this store are not up to standard. Third, business innovation. It is necessary to quickly reflect the fashion, "develop" special products, and let customers feel that "if you don't buy this time, you can't buy it next time."

Fourth, cultivate customer loyalty with quality service. It is best to try to catch every customer who comes to the door. Better remember.

The preferences of old customers, and take the initiative to introduce products they may like. In addition, accepting customers' personalized orders or quickly adjusting products can also improve consumers' loyalty.

5. Accumulated discount on holdings. Customers who come to the door for the first time will issue a membership card and enjoy a 10% discount on the goods when they come for the second time.

20% off for the third time, 30% off for the fourth time, and 30% off for all future shopping. In this way, you may earn less money at one time, but the popularity of the store is strong enough to resist the risks brought by the economic downturn. How should I price the goods? Price is the most sensitive topic for customers to buy products. Generally speaking, people always want to spend the least money to do more things, what activities to do in the off-season, and the promotion plan of off-season clothing. Many stores have lost a large number of customers because of unreasonable product prices.

Clothing store opening promotion plan, clothing store off-season promotion plan

1, low-price penetration strategy As a merchant, no matter what pricing strategy is adopted, the ultimate goal is to make money, which requires that the price must be based on the cost and it is impossible to sell below the cost. Therefore, in order to maintain the competitive advantage of price, we must start from the source, directly purchase in large quantities, reduce intermediate links, improve operating efficiency, strive for manufacturers to make profits, do everything possible to reduce costs, implement small profits but quick turnover, and win at low prices.

2. Attract customers to buy their own products in large quantities at low prices by the method of making up the vacancy, and at the same time profit from related series of products.

At present, many "foreign supermarkets" set the price of electrical goods at a very low level to attract customers and make profits on various auxiliary equipment.

3. The flat-headed and low-tailed method only reduces the price "dragon tail" a little, giving people the feeling that it has dropped a lot. For example, 198 yuan's bid price and 200 yuan's bid price often give people two levels of feeling. In fact, the difference is only 2 yuan, accounting for 1%.

4. False pricing method There is a supermarket with 500g milk powder at 9.30 yuan and 450g milk powder at 8.50 yuan, which is not bad at the moment, because consumers are sometimes far less sensitive to weight than price. After careful calculation, you will find that the unit pricing of the two is almost the same, and the latter is slightly higher.

5. Seasonal discount According to the season of the product and the time and quantity purchased by consumers, it is decided whether to discount or not and how much to discount.

Pricing strategy. The "seasonal sale" launched by many stores belongs to this type. This kind of pricing is used properly, which can not only attract consumers, but also effectively adjust the situation of too few passengers in the off-season, so that stores are ordinary customers.

6. Psychological Pricing Strategy In view of consumers' consumption psychology, many "foreign supermarkets" like to leave a small tail on the price when pricing. Among the goods they sell, the mantissa is only about 15%, about 85% of the goods are non-integers, and odd mantissa is dominant. When a commodity is priced in 99 yuan, people will think it is cheaper than 100 yuan, while when it is priced in 0 yuan, people will think it is too expensive, which seems to be a step higher than that in 99 yuan. Using psychological pricing strategy will give people the impression that the overall price of the store is low, so as to attract and retain customers.

7. When adjusting the prices of other commodities, erase the original printed price with a red pen and write the new price in yellow next to it. This method seems simple, but it is actually a strategy to use customer psychology to price. The secret lies in: First of all, the original price tag is a printed number, which often gives people the feeling of authoritative pricing. And the new price of handwriting will make customers feel cheap. Secondly, yellow gives people a particularly cheap feeling. Marking the new price with a yellow pen makes customers look attractive.