Jeanswest was founded in Australia on 1972. Jeanswest, which became an instant hit in Shanghai 1993, now has more than 700 chain stores and franchisees in China. This casual wear manufacturing enterprise, headquartered in Huizhou, achieved a turnover of 65.438+0.4 billion yuan in 2002 and became a veritable "crocodile" in China's casual wear industry.

1972, Jeanswest opened a clothing chain store in Australia, specializing in selling casual clothes.

65438-0990 Hong Kong Rising Sun Group cooperated with local importers to acquire the Australian clothing retail brand "Jeanswest". Through continuous efforts, the distribution area has been extended to New Zealand. Up to now, it has more than 200 branches in Australia and New Zealand, making it the second largest clothing brand in the region.

1993, Jeanswest entered the Chinese mainland market and opened the first Jeanswest store in Shanghai. Over the years, Jeanswest has firmly occupied the leading position in the casual wear market with the business philosophy of "brand popularization" and the market strategy of "value for money". Up to now, Jeanswest has opened more than 2,000 stores in more than 20 provinces and cities in China, and has the largest casual wear sales network in China.