<1> How to write the prospect and future planning of business courses?

I am slowly leaving the outdoor playground of this world.

Put the space in the space

Because I'm bound by these smooth knees

Wander sadly

Aromatic spices, all kinds of precious stones, a lot of red dyes,

He won't win either. You are his happiness. Ha ha.

Second, the significance of TTT training

A trainer is a problem solver. Through the demand investigation of the enterprise's early system, the key reasons and responsible persons of the enterprise's problems are determined, and then the problems are analyzed and solved by visual tools. On the premise of demand investigation, the training structure and course interaction content are designed by visual tools, and the guiding framework is designed. Finally, the lecturer teaches. The whole course is taught on the basis of visualization. 1, a professional trainer in the field of general enterprise management training;

2. Full-time training lecturers within the enterprise;

3. Managers of professional training institutions and persons in charge of training courses;

4, enterprise internal training system planning, internal trainer management and internal training course developers;

5. Internal human resource managers and training industry supervisors;

6. Middle-level cadres and business backbones of enterprises who participate in internal training as * * * trainers;

7. Managers at all levels in the enterprise.

TDP provides comprehensive, systematic and professional training for managers and trainers according to international professional standard courses, which helps enterprise trainers to be more professional and help managers to enhance their leadership and influence. Expression training:

1, to help students establish a correct mentality as top lecturers and constantly improve the various qualities of successful lecturers.

2. Master more than ten methods of perfect teaching expression.

3. Efficient class transportation skills make the course lively, warm and participatory, and at the same time, it can flexibly respond to unexpected situations.

4. Application of equipment by professional lecturers

Planning training:

Many enterprises only pay attention to the cultivation of students' expression ability when conducting TTT training, but ignore the training of courseware planning. In fact, professional teaching creativity begins with planning. Without planning ability, the curriculum structure design will be unreasonable and the knowledge structure will be chaotic and fuzzy. At this time, even with the best expression ability, due to the lack of systematicness, students finally get very little useful knowledge.

1. Establish students' correct understanding of lesson plans.

2. Improve students' self-demand diagnosis ability and ensure the high efficiency of training.

3. Improve the professional skills of PPT research and development in teaching materials, teaching plans and lectures, and improve the professionalism and perfection of the courseware system.

TTT course is the most needed practical training for enterprises at present. It makes the enterprise completely stand in the leading position, maximizes the benefits of training, and fully conforms to the development direction of enterprise training based on autonomy today. Make enterprise training embark on a benign development cycle of identity culture, upgrading skills and talent reserve. Although TTT has only two to three days' course arrangement, it can help enterprises to establish a training system, design a training plan according to the needs of enterprises, and allocate resources and organize management according to training courses. Equally important, it trained internal trainers for enterprises. It solves the problem that external training can't meet the needs of enterprises. Through the establishment of enterprise training evaluation procedures, the disadvantages of some enterprises training for the sake of training are also avoided. The enterprise market changes endlessly, and it is difficult to consolidate its competitive advantage. From resource control, network management to fair market competition development, entrepreneurs are increasingly aware that talent team is the basis for enterprises to achieve strategic goals. But the question is how to have a team that meets the business goals of the enterprise? It is a way for external headhunters to parachute prawns into enterprises, but more enterprises think that the more feasible method is self-cultivation.

Then, in the process of cultivating its own talent team, enterprises encounter a core problem: how to make the employees who enter the enterprise grow into the talents needed by the enterprise? Most entrepreneurs believe that training is not everything, but without training, it is absolutely impossible for employees to meet work standards or even become outstanding talents.

The development of training industry in recent years is based on this market background. However, a more realistic question is raised for entrepreneurs: I admit that training is very important, but how to achieve the purpose of training at a lower cost? If they are all professional lecturer training from external institutions, the lecturers are qualified and the courses are good, but they may not really understand the current situation and problems of the actual operation of enterprises; Secondly, the cost of this model is too high for enterprises, because the training department does not directly generate performance, but spends the funds allocated from profits.

Based on this situation, entrepreneurs began to accept "enterprise training depends on their own people", so that middle and high-level cadres, key employees and benchmark grassroots employees can become internal trainers and copy their knowledge, skills and values to other employees. This direction must be right. In practice, the boulder blocking this road is that internal trainers do not have professional skills in the training field! TTT training is a course developed based on solving this problem.

(3) Who has heard of Professor Wang's buyer product planning course? I want to know whether this course is good or not.

Our boss went to listen and taught us some very different methods when he came back, which was very practical. The boss often praises. Unfortunately, Mr. Wang's course fee is not low, and my salary is not that high. Otherwise, I really want to hear it However, people with financial strength must listen to it, and they will certainly benefit a lot.

What is the MSM training course in the marketing plan?

MSM marketing Sales Management Marketing Management System should be regarded as a CRM system within the enterprise, which is a company marketing software system designed by IBM according to the sales management theory.

Reference:

Sales management (sales management)

[Edit] Overview of Sales Management

Before talking about the process of sales management, we must know what sales management is. When it comes to sales management, we must first know what marketing management is and clearly distinguish it from sales management.

In kotler's book Marketing Management, the definition of marketing management is as follows:

Marketing management is the analysis, planning, implementation and control of programs aimed at achieving various organizational goals and creating, establishing and maintaining beneficial exchanges and contacts with target markets.

According to the above definition of marketing management, we can see that marketing management is a very important work link in enterprise management. Marketing work must be coordinated with product development, production, sales and finance of enterprises. Only in this way can the overall business objectives of the enterprise be realized and the overall business strategy of the enterprise be effectively implemented. Moreover, marketing management is a process of subdividing the market and selecting the target market you want to enter according to the overall strategy of the enterprise's business objectives and strategic business plan, and then making marketing plans and marketing combinations accordingly, and promoting the implementation of the plan and supervising, controlling, evaluating, reviewing and modifying the implementation of the plan.

What is sales management? Where is the sales management in marketing management?

For sales management, Professor Darling of Indiana University in the United States defines it like this:

Sales management is to plan, implement and control the sales activities of enterprises in order to achieve the sales objectives of enterprises.

Therefore, sales management begins with the formulation of marketing plan, and sales management is an integral part of marketing strategic plan. Its purpose is to implement the enterprise's marketing strategic plan, focusing on formulating and implementing the enterprise's sales strategy and managing sales activities.

[Edit] Sales management process

After defining what sales management is, the process of sales management is roughly as follows:

1. Make sales plans and corresponding sales strategies.

2. Establish a sales organization and train sales staff.

3. Set the personal sales target of the sales staff and turn the sales plan into sales performance.

4. Evaluate the effectiveness of the sales plan and the performance of the sales staff.

Sales strategy and plan

After the enterprise determines the marketing strategic plan, the sales department needs to make a detailed sales plan accordingly, so as to implement the sales task of the enterprise and realize the sales target of the enterprise. The sales department must have a clear understanding of the business objectives of the enterprise, the target market of products and the target customers. Only by having a clear understanding of these issues can we formulate effective sales strategies and plans.

When making marketing strategy, we must consider the operating environment of the market, the competitive situation of the industry, the strength and distributable resources of the enterprise itself, the life cycle of the product and other factors. On the basis of the marketing strategy formulated by the enterprise, the sales department formulates the corresponding sales strategy and tactics.

According to the predicted sales target and sales expenses, the sales department must decide the size of the sales organization. Sales staff's work arrangement, training arrangement, sales area division and personnel arrangement, job evaluation and salary are all issues that sales departments must consider when making sales plans.

The sales plan must include the work task arrangement of the sales staff. The sales work in each region should be arranged by specific personnel. The sales plan must be specific and quantitative, and the sales target that each region or each salesperson needs to complete must be clear.

Sales organization

The sales department needs to study and determine how to set up the sales organization structure, determine the number of sales departments, the budget of sales funds, the recruitment method and qualification requirements of sales personnel.

In the process of making and implementing the sales plan, how to organize the sales department, how to divide the sales area, how to set up the sales team and how to arrange the work tasks of the sales staff is a very important job. The sales department needs to evaluate the target sales volume, the size of the sales area, the setting of sales agents and sales branches, the quality level of sales personnel and other factors to determine the size of the sales organization and the setting of sales branches.

Sales performance management

The ultimate goal of sales work, or the contact between sales staff and target customers, is to sell products and maintain the relationship with customers, thus bringing sales business and profits to enterprises.

The sales performance of salespeople is generally measured by the number of products sold by salespeople or the sales amount. In addition, the profit contribution of the products sold by salespeople is another criterion to measure the sales performance of salespeople. For some customers who need to buy products repeatedly, the sales staff should maintain the relationship with such customers. The ability to maintain business relations with customers and the quality of after-sales service to customers are also important assessment factors.

The sales department needs to carry out all kinds of sales work according to the sales plan, closely track and supervise the progress of sales work in each sales area, and often check the completion of sales tasks in each area and each salesperson. Understand and deal with problems immediately when they are found, guide and assist sales staff to deal with possible difficulties in their work, and help sales staff complete sales tasks. The sales department needs to provide all kinds of resources for the sales staff's work, and support and motivate each sales staff to achieve the sales target.

Job performance and evaluation

The performance evaluation of salespeople is an important job. The sales department must ensure that the established work plan and sales target can be completed, and it is necessary to systematically supervise and evaluate the completion of the plan and target. The performance appraisal of salespeople generally includes checking the sales performance of each salesperson, including the sales quantity of products, the situation and progress of achieving sales targets, and the number of visits to customers. The management and assessment of sales performance of salespeople must be carried out regularly, and clear standards must be established for assessment items so that salespeople can follow rules. The evaluation results must be fed back to the sales staff to let them know that they have not done enough, so as to improve their work.

The most important job evaluation is not only to check the completion of sales staff's work indicators and sales performance, but also to review the effectiveness of sales strategies and plans and sum up the experience of success or failure. Successful experiences and examples should be extended to other salespeople, and the reasons for failure should also be used for reference by others. Appropriate rewards should be given to salespeople with good sales performance to urge them to work harder. For the sales staff with poor sales performance, it is necessary to point out what they should improve and make improvements within a time limit.

According to the performance of sales staff and the results of performance evaluation, the sales department needs to review the company's marketing strategy and sales strategy, and if it finds something that needs improvement, it should modify the original strategy and plan. At the same time, we should also review and improve the training and supervision arrangements of the company's sales organizations and sales personnel in order to improve the working level of sales personnel and enhance the efficiency of sales work.

From "//wiki.mbalib/wiki/%E9% 94% 80% E5% 94% AE% E7% AE% A1%E7% 90% 86"

What discipline does the "martial arts" planning belong to, and which staff members have completed it?

Planning is actually a very general concept, and there is no single professional discipline. Major in marketing, advertising (planning) or enterprise management, with different names, but similar courses, is generally in the department of economics, business administration, business or social sciences of universities. For example:

A, compulsory comprehensive courses:

Advertising film

2. Marketing

3. Consumer psychology

Second, the compulsory professional courses:

1. Writing

2. Literature

3. Computer office software operation and application

Third, elective courses:

1. Management

2. Finance

3. Artistic painting

................

Enterprise planners generally belong to the marketing department or the planning department. They involve many aspects, even the planning of enterprise operation and development direction, including the transformation of enterprise business model and even the transformation of product production and research and development direction, involving sales methods, product promotion and many other aspects, but generally do not stipulate clear task indicators. His main responsibility is to put forward suggestions and plans according to the reality of enterprises and society and the possible future development, which requires extensive theoretical knowledge, rich practical experience, keen observation ability, in-depth understanding of enterprise products and domestic and even international development, high sense of responsibility and loyalty to enterprises or bosses. Because it will involve the core secrets of the enterprise and the long-term planning of the enterprise, it also puts forward strict requirements for the selection of personnel.

Planners need to accumulate a lot of theoretical knowledge, including marketing, management, various laws and even professional and technical knowledge. In reality, many enterprise planners are not from management majors, but often professional technicians, marketing or sales personnel who hold certain positions in enterprises. Managers who must have a deep understanding of products or markets and have certain experience can only be ordinary managers if they directly enter the marketing department or planning department after graduation, because most of the core personnel in planning positions are managers with strong experience and ability.

What courses are there in e-commerce training?

There are many kinds of e-commerce training courses. Online shop operation training, network promotion training, new media operation training. You can choose according to your own preferences.

(7) Planning which courses should be taken in this industry. I am currently working in the planning department of a furniture store and want to learn to charge.

First, let's talk about general enterprise planning:

Planning includes: market research planning, marketing planning, market positioning planning, corporate image planning, product planning, brand planning, price planning, marketing channel planning, promotion planning, advertising planning, integrated marketing communication planning, service planning, network marketing planning and relationship marketing planning.

1. Marketing research and planning Marketing research is the premise of marketing planning, and the results of research are an important basis for planning schemes.

2. Marketing planning Marketing planning is the behavior of an enterprise to grasp the interests of the target market and customer groups in an all-round and multi-angle way in order to achieve the predetermined marketing goals in marketing activities, so as to optimize the allocation of various resources such as human, financial and material resources of the enterprise, and analyze, judge, reason, predict, fact and formulate marketing plans for a certain aspect of overall marketing or marketing.

3. Market positioning planning

(1) Market positioning planning is conducive to enhancing the core competitiveness and long-term competitive advantage of enterprises, as well as the intangible assets of enterprises. Marketing planning is the premise and foundation of enterprise marketing planning.

(2) Market positioning planning is conducive to establishing corporate image and corporate brand image, improving product visibility and reputation, and enhancing customer satisfaction.

(3) Market positioning planning is the basis of enterprise integrated marketing planning. Market integration, marketing planning and the basic means to build core competitiveness.

(4) Market positioning planning is conducive to the establishment and improvement of enterprises' markets at all levels, and is conducive to reducing business risks, thus ensuring the realization of long-term strategic objectives of enterprises.

4. corporate identity system (CIS) refers to an act of conveying enterprise management and enterprise spirit culture to the public through professional operation, so as to shape enterprise personality, display enterprise spirit, make the public have a sense of identity with the enterprise, and build enterprise core competitiveness and long-term competitive advantage. CI design is a part of the work, but it is mainly the final comprehensive behavior.

5. product planning the ultimate goal of product planning is not how to make consumers accept the products of enterprises, but how enterprises can meet the various needs of consumers to the greatest extent.

6. Brand planning Brand planning includes: brand positioning, brand awareness, brand loyalty and brand naming.

7. Price Planning Price planning is an activity that enterprises help to deal with various price relationships within enterprises in order to achieve certain marketing goals. It is conducive to achieving the long-term business objectives of enterprises, creating long-term competitive advantages and alleviating the great pressure of price competition.

8. Marketing Channel Planning Marketing Channel Planning Bureau effectively connects manufacturers, middlemen and consumers.

9. Promotion planning promotes sales, referred to as promotion, helps consumers understand the benefits that products or services bring to buyers, and promotes and influences people's buying behavior and consumption patterns.

10, advertising planning advertising planning is the operation planning of advertising communication activities. It is an activity process of predicting the development law of the market on the premise of obtaining market information from different points, and scientifically formulating the overall advertising strategy on the basis of conforming to the advertiser's advertising strategy in order to pursue the best advertising effect. The production of artists, POP and DM is only a way to achieve it.

1 1, integrated marketing communication planning Integrated marketing communication planning is the advanced planning and design of communication behavior by enterprises in consumer communication, aiming at providing a unified future plan for enterprise communication, integrating public relations, promotion, advertising and specific action measures.

12, service planning Service planning is to plan and effectively implement activities, benefits or satisfaction that are used for sales or sold with products.

13, relationship marketing planning Relationship marketing is to regard marketing activities as a process of interaction between an enterprise and customers, suppliers, distributors, competitors, * * institutions, communities and other public, and its core is to establish and develop good relations with these public. In this process, the analysis, judgment, conception, design, arrangement, deployment and other work done by marketers to customers is relationship marketing planning. 14, network marketing planning Network marketing planning refers to the advanced decision-making of the whole marketing activity by enterprises with electronic information technology and computer network as the media and means.

Second, how did the plan for planning activities-the plan book-come into being?

This suggestion is a concrete idea to realize this plan.

A successful project usually needs to go through the following planning process:

1. Ask questions or strategies

Step 2 Collect existing information

3. Conduct market research

4. Analysis and statistics

5. Discuss and stimulate creativity

6. Choose a feasible scheme

7. Implementation and ex post review

What are the main topics of "Ba" clothing commodity planning course?

1.

Do product positioning (that is, brand positioning) (after determining the main consumption levels, you can set the product price and store location)

2.

Make and answer the product planning plan (the proportion of formal dress and leisure, as well as product style and style, main products and colors, products decorated with those things, color scheme, etc. )

3.

Then, according to the planning scheme, we began to choose fabrics to find a factory for proofing, sealing and putting into production. The quantity of large goods depends on the budget of each store.

It's simple. I wonder if I can help you.

What does the marketing and planning major do?

It is to cultivate advanced technical application-oriented professionals who master the marketing management and planning theory, have strong marketing business and planning practice ability, and engage in marketing business and planning work in industrial and commercial enterprises, consulting companies and other related industries.

The main courses are:

computer application

accounting principles

Business negotiation and practice

Business statistics

Consumer psychology

Trade negotiation

marketing

public relations

Market research and forecast

Sales management and physical objects

Business planning course

Enterprise operation and management

Business English

Employment direction:

Professional sales positions in various enterprises

All kinds of enterprise market research positions

Industrial and commercial activity planning post

Sales positions in large and medium-sized comprehensive shopping malls and professional stores

Other marketing-related positions, such as product and service consulting positions and after-sales service positions.

Planning, advertising, management and other departments of various enterprises

Enterprises engaged in procurement, promotion, service, brand management, market research, public relations, etc.

(9) Extended reading of planner course:

Marketing planning objectives:

The core point of marketing planning is to organically combine all the elements of planning to maximize the promotion of brand equity. Brand identification system, brand strategy and brand structure are like the constitution, and the marketing communication activities of enterprises are like the daily political, economic and social activities of organizations and individuals. Taking marketing strategy, advertising creativity, terminal display and promotion as the work of brand strategy management is equivalent to taking citizens' daily social activities such as going to school, seeing a doctor, falling in love and getting married as the formulation and implementation of the constitution.

Like the job responsibilities of the NPC, the responsibility of the corporate brand strategy management department is to formulate the brand charter first, and then carry out law enforcement inspection, that is, to check whether every link of brand marketing strategy, advertising, public relations and promotion effectively embodies the brand charter.

Reference link: marketing planning-network

What does the course of clothing commodity planning mainly talk about?

Chapter 1 Basic knowledge of clothing commodity planning

Section 1 Overview of Clothing Commodity Planning

First, the concept of clothing commodity planning

Second, the category planning of clothing goods

The position and origin of clothing commodity planning in the second quarter

First, the attributes of clothing goods

Second, the position of clothing commodity planning in the clothing industry

Third, the origin of clothing commodity planning

Chapter II Clothing Commodity Planning Strategy

The first section clothing marketing basic knowledge,

First, the relationship between marketing and commodity planning

Second, the basic steps of marketing activities

The second quarter highly sensitive and personalized clothing market and commodity planning strategy

First, the trend of information media in the clothing industry

Second, the formation and development of highly sensitive and personalized clothing market and fast fashion.

Third, the multi-polarization of clothing commodity planning strategy.

Section III Brand Strategy of Clothing Commodity Planning

First, the implementation form of domestic clothing commodity planning

Second, the brand strategy choice of clothing commodity planning

Section IV Classification and Composition Model of Clothing Brands

I. Connotation and structure of brand

Second, the classification of clothing brands

Third, the composition mode of clothing brands.

Section 5 Planning and Development Process of Clothing Brand Goods

First, the rapid development mode of modern clothing products

Second, the learning module of clothing brand commodity planning process

Chapter III Implementation Elements of Clothing Commodity Planning

The first section clothing brand naming

I. Business Intelligence Plan

Second, the naming of brands.

Third, brand naming strategy

Section II Setting of Target Market

I. Target market setup and process

Second, market segmentation.

Third, choose the target market.

Fourth, the target market positioning and marketing strategy

Section 3 Environmental Analysis and Epidemic Prediction

First, the significance and process of environmental analysis

Second, the scope of environmental analysis

Third, the content of environmental analysis

Fourth, collect intelligence information.

Verb (abbreviation of verb) popularity prediction

The fourth quarter brand concept style setting

First, the status quo of brand awareness

Second, the background of brand concept setting

Third, the significance of brand concept setting

Fourthly, the evaluation system of brand concept segmentation.

Fifth, the steps of concept orientation expression.

Sixth, the theme setting of the concept of brand commodity season

Seven. Verification of brand concept

Section 5 Overall Design of Clothing

First, the overall design of clothing overview

Second, the outline and detail structure design

Third, color planning.

Fourth, the material plan.

Section 6 Composition of Clothing Categories

First, the principle of combination and collocation

Second, the composition of clothing products,

Third, clothing size design.

Fourth, clothing price setting,

Five, clothing design and production implementation

Section 7 Clothing Sales Strategy

First, the choice of clothing sales channels and places.

Second, the promotion strategy

Third, retail promotion strategy.

Fourth, the visual promotion (VMD) planning

Five, commodity planning and shopping guide hospitality

Section 8 Brand Financial Budget Planning

First, the cost budget

Second, a comprehensive budget.

Three. finance

Four, clothing brand financial budget case

Chapter IV Organization and Operation of Clothing Commodity Planning

Section 1 Overview of the Planning, Organization and Operation of Clothing Commodities

First, the organizational structure of clothing commodity planning

Second, the basic process of clothing commodity planning and organizing activities

Section 2 Responsibility System and Functions of Clothing Commodity Planners

A, clothing commodity planner responsibility system

Second, the function of clothing commodity planner

The fifth chapter is the case analysis of clothing commodity planning.