I will choose a few common poster types to share with you!
1, commercial poster: refers to the commercial advertising poster used to promote goods or commercial services, for example, posting advertisements, leaflets, etc. All fall into this category.
2. Movie poster: refers to a poster form launched before the film is released, which is used to introduce or publicize the film, and it is more of a propaganda function to attract more audiences and attract more attention.
3. Recruitment poster: refers to the recruitment behavior of employers, institutions or individuals in order to expand their own careers and obtain more benefits.
The above three types of posters are the most common and commonly used, I hope to help you!
Art design: Commercial posters must include large paintings posted on street walls and hung on windows to attract the attention of passers-by with their eye-catching pictures.
General posters usually contain notices, so the theme should be clear and eye-catching (such as xx competition, discount, etc. ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness.
Specific elements of poster design:
1, full visual impact, can be achieved through images and colors.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
3, the content should not be too much
4, generally based on pictures, supplemented by copywriting.
5. The theme font is eye-catching.
Types of posters
According to different applications, posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters. Here, a brief introduction.
1. Commercial poster:
Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience.
2. Cultural posters:
Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.
3. Movie poster:
Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters.
4. Public service poster:
Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit.
In-store poster design:
In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.
Poster design for investment promotion:
Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy.
Exhibition poster design:
It has the function of spreading information, involving a wide range of content, rich artistic expression and strong foresight. According to the aesthetic principles of art, the classification methods are divided into:
1, practical art 2, plastic art 3, expressive art 4, comprehensive art 5, language art
The main types of practical art design:
1. Architectural art design (environmental design includes interior design, garden design, architectural design, urban design and community design, etc. )
Second, the garden art design
Three, arts and crafts design and modern design (visual design includes binding design, printing design, packaging design, display design, visual image design, advertising design, home design, clothing design, household items design, office supplies design, industrial product design including automobile design, aircraft design, computer design and other electrical appliances design. )
What is poster design? Poster design must have considerable appeal and artistic appeal, and it needs to mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics. Posters are also called posters. It is a large painting posted on the street wall and hung in the window, attracting passers-by with its eye-catching picture. In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters. Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, from which citizens can learn about the revolutionary situation. In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance. A moving poster usually contains a notice, so the theme should be clear and eye-catching (such as xx competition, discount, etc.). ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness. Poster types Posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to different applications. Here, I will give them a general introduction. 1. Commercial posters: Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should match the product style and audience. 2. Cultural posters: Cultural posters refer to propaganda posters for various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way. 3. Movie poster: Computer poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters. 4. Public service posters: Social posters are ideological. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit. Poster design in-store poster design: In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment. Investment poster design: Investment posters usually aim at commercial publicity and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy. Exhibition poster design: Exhibition posters are mainly used for exhibition publicity, and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.