With the development and progress of the Internet, conventional propaganda methods such as pictures, texts and videos gradually lose their inherent advantages, and people gradually favor the immersion of 3D display. It can be said that VR marketing is sweeping from bottom to top like a whirlpool, and it is fully opening the brains of creative people, marketers and consumers, which has a great impact on the day. VR virtual reality technology has become an innovative marketing weapon for global brands, and its virtual and immersive experience is beyond the reach of other media forms such as TV, radio, outdoor, magazines or the Internet.

So how does VR change marketing? What is its function and significance?

1. Provide more attractive "virtual trial" and generate instant consumption impulse.

Many traditional marketing is not vivid enough to touch the essence of marketing-stimulation leads to purchase. If VR equipment can be used to create a virtual experience, consumers can be persuaded more effectively and purchase transactions can be promoted.

2. Bring real and intimate advertisements, realize 360 intimate contact and enhance product reputation.

There are many brands that can't display their complicated contents and features intuitively. For example, relying only on traditional TV, radio, outdoor, magazines or the Internet has long been unable to stimulate consumers' desires, and it is difficult to achieve the purpose of extensive advertising. However, if virtual reality is used, it can be displayed to consumers in a very intuitive, realistic and 360-degree way, such as explaining complex technologies to potential customers, introducing manufacturing processes, or directly and remotely experiencing the origin and production line of products.

3. Change the shopping experience and further increase the negotiation price of e-commerce through VR.

While creating opportunities for consumers to bring novel experiences from various perspectives, VR also brings unprecedented and almost real shopping experiences to e-commerce.

4. Real-time data collection to improve the marketing situation.

At present, VR technology and digital marketing are rapidly matching to help enterprises promote the marketing of future brands.