Digital media art (undergraduate, art, four-year schooling, bachelor's degree in art)
Training objectives: This major adheres to the basic task of moral education, faces the fashion industry and digital media art industry, and strives to cultivate students with both ability and political integrity, physical and mental health, solid foundation and excellent ability, master the basic theory of design art, have the basic knowledge of digital media art design, and master the basic skills of film and television special effects design, column packaging design, network video production and VR virtual reality production. Be able to engage in project management, design and production in the fields of online media, digital entertainment and tourism, exhibitions, interactive design, cultural heritage protection, digital education and so on. And solve the problems related to film and television and interactive design, and have high-quality applied technical talents with innovative spirit and international vision.
Professional advantages and characteristics: this major is a key art major. Combined with the digital new media industry, under the background of VR industry in Jiangxi Province, after years of teaching practice, while cultivating VR talents in the digital age, it has repeatedly made great achievements in the national digital media design competition, broadening the employment of this major and cultivating more new media application technical talents that meet the needs of the times.
Main professional courses: creative thinking and expression, design aesthetics, decoration and pattern, digital image processing, streaming media technology, animation principle, video stunt and nonlinear editing, computer three-dimensional design basis, virtual reality scene roaming design, post-film synthesis and so on.
Employment field of graduates: It is required to have certain knowledge of humanistic theory and artistic accomplishment, and be able to use the core technology of digital media, the basic principles of audio-visual language and interactive design theory to independently or cooperatively complete online media production, digital entertainment and tourism design, exhibition design, interactive design, digital production of cultural heritage protection and digital education production. , reflecting good humanistic quality, artistic accomplishment and aesthetic ability. Students can work for companies in the digital media industry such as film and television department, VR industry and training institutions.
Introduction of Jiangxi Institute of Fashion Technology in 2022: The major of digital media art has been announced. For more information about Jiangxi unified recruitment, please pay attention to the Jiangxi unified recruitment page.
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