Do 222 at Hongqi Street in Eurasia, and then get off at tram 54.
Take 153 at Eurasia Shopping Mall, and then get off at Huinan Street, where there are many No.20 buses.
Europe and Asia Chebai made it directly 153.
The "Business Festival Celebrating the 22nd Anniversary of the Founding of Eurasia Group", which shocked Spring City, made a passionate debut on April 8th and ended successfully on April17th. This time, the strong marketing measures and soaring popularity index of "100 million yuan to give back, seven stores to be grateful, and 500,000 kinds of goods to give back to customers" have once again created an unprecedented shopping event in commercial history and achieved a sensational effect that shocked Changchun and even the whole country. During the ten-day feedback activity, seven stores of Eurasia Group accumulated more than 3 million passengers in ten days, and their sales exceeded 1 100 million yuan, which once again set a record for staged sales in the national commercial history.
■ First of all, it is exciting to take stock of the Eurasian celebrations.
Over the past ten days, Eurasia Mall, Eurasia Chebai, Eurasia Xinfa, Eurasia Yimin, Eurasia Xinghewan, Eurasia Wanyuan and other major shopping malls in Europe and Asia are crowded, crowded with people, singing and dancing, filled with a strong festive atmosphere everywhere, and the business is extremely prosperous. There is a flood of customers in the store, various marketing activities are brilliant, and shopping frenzy comes one after another.
Clothing products highlight the brand effect and the sales are extremely hot. During the celebration, the clothing shopping mall was crowded with people, and there was a hot scene of shoulder to shoulder. The marketing activities of "320 for every 400, 200 for every 300, and 300 for 120" and the big feedback activities of tens of thousands of well-known international and domestic brands really surprised consumers and lingered, with sales increasing by tens of thousands of yuan per minute. In particular, the sales of branded clothing in Europe and Asia continue to soar. ONLY, esprit, CLARKS, meizhiteng, e+, IVYKK and other Eurasian brands of women's wear; Caesar, Artorini, montague, Gong Zhen and other brands of men's wear; Belle, Alex, CD, Pierre Cardin and other brand shoes-nearly 100 international and domestic well-known brands have daily sales of more than several hundred thousand yuan respectively, which shows their brand charm. Among them, Guyuan women's wear and Louis Shi Lan men's wear both achieved the first daily sales in China. At the same time, new products and new clothes are also listed in advance, and summer clothes start the consumer market ahead of time, leading the fashion trend of spring city and blowing the summer sales wind; World-class leisure brands The North-face, BLACK YAK and OsokaNew_balance, SAUCONY, the king of jogging in the world, LEVI 'S, the king of cowboys in the world; Korean fashion and leisure brand EXR, famous American sports and leisure brand HOZ, etc. 100, made makeup appearances at the celebration, successfully building the first general clothing hall in Northeast China. During the celebration, various sales activities of Adidas Sports Series and Nike Sports Series, the top brands of international sportswear, attracted many consumers to snap up, and the single-day sales reached hundreds of thousands of yuan, creating the highest sales peak in the history of sportswear in Northeast China.
Europe and Asia Xinfa, which is positioned as a cutting-edge fashion, once again made a killer. In this celebration, the sales of Beijing-style clothing brands such as Xuanniya, Lannai and Liangnuo, as well as Olambes leather goods, are also rising day by day.
Household appliances have highlighted their interactive advantages and their sales have risen rapidly. In this celebration, household appliances are still the outstanding products of this celebration. The Eurasian electrical chain Shangdu Store, Chebai Store, Supermarket Store, Yimin Store, Xinfa Store and the reorganized Eurasian electrical chain Xinghewan Store have formed a strong household appliance lineup, and they are crazy about buying household appliances. The reporter saw it in Eurasian home appliance chain stores such as Eurasian Shangdu, Eurasian Chebai and Eurasian Store. A series of marketing methods, such as discount delivery, over-value delivery, shopping gift and ultra-low price hot sale, make shopping climax one after another. Sales of refrigerators, color TVs and washing machines are booming. Small household appliances such as induction cookers, razors and electric irons; Kitchen and bathroom products such as range hoods and cookers; Mobile phones, MP3, MP4, DVD, cameras, camcorders and other digital products; Haier, Little Swan, Siemens, LG, Changhong, Skyworth, Hisense and other black and white electrical appliances brands and high-end household appliances such as LCD and plasma have a strong sales momentum, and high-tech air conditioners and refrigerators are also very popular, which greatly meet the demand of modern families for the purchase and upgrading of electrical appliances, and the sales volume has reached a record high. In addition, home appliances such as direct supply, special supply, exclusive supply, half-price machines, special price machines and best-selling machines provided by various brand manufacturers are always in a fiery atmosphere. During the celebration, the total sales volume of Eurasian electrical appliances accounted for nearly 75% of the total sales volume in the city, which once again created a sales miracle and highlighted the dominant position of Eurasian electrical appliances interaction in Changchun.
In particular, the electrical chain Eurasian Xinghewan Store, taking advantage of its strong celebration, launched a "chain+wholesale" format, forming a three-point interactive situation of professional retail, chain and wholesale, attracting a large number of foreign customers, small and medium-sized retailers in cities and counties, second-and third-tier wholesalers to come to buy in large quantities. It not only successfully built a super-large household appliance distribution center in Northeast China, but also extended and broadened the household appliance logistics supply chain, greatly enhancing the radiation function and logistics distribution ability of retail, chain and wholesale.
Supermarket products meet people's livelihood, and sales climax after climax. During the celebration, the sales upsurge of daily necessities, food and other commodities is unprecedented, which shows the great temptation of food department store chain. The customers of food department stores such as Eurasia Shopping Mall, Eurasia Shopping Center, Eurasia Chebai, Eurasia Yimin, Eurasia Xinfa, Eurasia Wanyuan are bustling, and limited time snapping, cluster snapping and circular snapping have become new attractions, and shopping queues in not fade away from morning till night. The sales of vegetables, fruits, fresh food and cooked food in the half-price area are more than 10 times of the usual sales; The sale of rice, flour, oil, eggs, meat, fish, paper, soap, washing powder and other daily necessities has once again gathered popularity, attracting many consumers to snap up in cycles, setting off one climax after another, and the sales volume has increased rapidly. Only1.The daily sales of a kilo of rice in 2 yuan exceeds 5 tons, which makes the people really enjoy the super-value benefits of "store celebration economy".
Jewelry and gifts are everywhere, and sales are in a bull market. Jewelry and gifts have attracted consumers' attention and become the new favorite of the store celebration. Great breakthroughs have been made in the sales of gold and silver ornaments, Chinese and foreign famous watches and Eurasian home furnishings. World famous watches Omega, Rolex and Tudor; Domestic famous watches such as Tianwang Watch, Rossini Watch, Fiyta Watch and Yibo Watch have become sales hotspots. The gold and silver jewelry counters such as Chow Tai Fook, Golden Supreme, Diamond and Carney, as well as the newly launched famous gold jewelry counters in Hong Kong such as Zuanfang and Chaohongji, are crowded and the sales volume is rising. Shengda Home Textiles, Luolai Home Textiles and Meng Jie Home Textiles are also favored by consumers.
Furniture and building materials "unpopular" have become the focus of attention of the people. The ceramic bathroom city, floor decorative door city, lighting city, cabinet city, radiator hardware electrical materials city, curtain cloth square and home design square in Eurasian stores were grandly opened on the occasion of the store celebration, earning enough popularity. During the seven-day celebration, international and domestic well-known furniture and building materials brands such as Xingli Wanjia, Jianwei, Wo Wo, Di Mei, Shengxiang Floor, Deer Floor, Brand Bathroom, Golden Bathroom, Golden Rudder Ceramics, Maxim's, Sanmei and Long Sen were well received by consumers, and their sales records were constantly refreshed. At the same time, with the grand opening of large-scale classic buildings and famous auto shows, the passenger flow suddenly gathered. Celebration economy and exhibition economy are integrated to create a prosperous Europe and Asia.
Marketing forms are constantly emerging, and sales highlights are frequent. The marketing activities of this celebration are colorful. In addition to shopping gifts and low-priced sales, shopping awards have become another promotional sword. The Eurasian Celebration launched a double-point winning prize for member shopping and a scenic tour for 66 members. Europe and Asia grandly launched "Thousands of Home Appliances Lucky Send" and other grateful nine-send activities; With the theme of "giving back to 100,000 members and giving back to millions of customers", Eurasia Chebai launched a rolling lottery of "winning prizes step by step and sending 500 washing machines crazily"; Europe and Asia Yimin launched the "Shopping Chain Award, 100 Washing Machine Grateful to Send Crazy" activity; Ouya has launched a new "6 people and 60,000 people, thanks for the lucky draw" activity. The series of lottery activities greatly stimulated consumers' desire to shop, and the popularity and sales of stores continued to grow. Consumers return home with a full load and get unexpected surprises. In addition, as regional centers, Eurasia Chebai and Eurasia Yimin, taking advantage of the overall advantages of Eurasia Store Celebration, not only greatly meet the needs of people's livelihood, but also seek business breakthroughs, establish the concept of brand fashion consumption, guide the trend consumption with brand goods, and let famous products enter the homes of ordinary people, thus completing the dual commercial positioning of regional centers and fashion community stores.
The marketing culture is rich and colorful, and the professionalism is good. In order to set off the festive atmosphere, stores have set up stage singing in front of their doors, held seven large-scale live cultural activities, dozens of commodity exhibitions, new product promotion and other activities, as well as duets, manufacturers' cultural performances, community culture and other cultural performances, which were staged repeatedly to present gifts for the store celebration. This is really a wonderful performance.
■ Second, analyze the celebrations in Europe and Asia to stimulate the economic growth of cities.
March and April are the off-season of the northern retail market, but the Eurasian store celebration has made the off-season show another prosperous scene and created the most powerful and influential commercial festival. The accumulation of Eurasian annual economy for many years has formed a unique economic brand and become an economic phenomenon with academic research value.
Eurasian Celebrations Stimulate Business Circle Economy. Eurasian stores enrich the consumption structure, extend the consumption area and enhance the radiation ability through the store celebration effect. Many merchants close to seven shopping malls in Eurasian shopping circle, Eurasian shopping circle, Avenue shopping circle, Dajing Road shopping circle and Yatai shopping circle use the strength of store celebration to carry out various commercial activities, which is like a star-studded moon and a secret wrestling. Shops, large and small, together with Europe and Asia, are building the "Eurasian Store Celebration Economy" in the "Eurasian Business Circle". They all feel that the Eurasian Store Celebration Economy has brought them a rare opportunity to sell in the off-season.
Europe and Asia celebrate the wedding economy. According to relevant analysis, this year is the wedding peak, and the resulting wedding economy can be seen in the Eurasian celebrations. Eurasia Group seized the market opportunity through celebrations and detonated the wedding economy. In view of the characteristics of short time, various types and concentrated consumption of wedding consumers, this paper makes a fuss about clothing, furniture, home appliances, building materials, gold and silver ornaments and other wedding commodities, prepares sufficient commodity resources, forms a wedding logistics chain, and brings great convenience to consumers. "Wedding Economy" caught the express train of "Store Celebration Economy", which formed the climax of wedding consumption and obtained considerable sales. Europe and Asia used celebrations to activate the wedding economy and create a wedding brand.
Europe and Asia celebrate the launch of the consumer market ahead of schedule. Although the May Day Golden Week has not yet arrived, the Eurasian celebration has already released consumers' purchasing potential in advance. Holiday economy, leisure economy and tourism economy all started ahead of schedule with the Eurasian celebration economy, and various brands of leisure clothes and outdoor sportswear sold well. Consumers seized the best consumption opportunity of the Eurasian celebration and launched their own consumption "pre-plan" in advance, making full preparations for the "May 1" Golden Week holiday tourism.
Eurasian celebrations promote the development of related industries. The annual store celebration in Europe and Asia, like an open large-scale commodity exchange exhibition, provides an excellent exchange and sales opportunity for related industries. Europe and Asia celebrated for just ten days, and the sales of various manufacturing enterprises were amazing. This is enough to show that the Eurasian celebration has an immeasurable driving effect on manufacturing enterprises. Eurasia Store Celebration has built a best platform for the garment industry, home appliance manufacturing industry, food processing industry and other manufacturing industries all over the country, and carried out the best sales, new product display, market research and market inspection, so that manufacturers of various manufacturing industries have obtained first-hand market information and materials, which has effectively promoted product research and development, production and sales, industrial integration and interaction between production and sales. As a commercial enterprise, Europe and Asia have truly become a bridge and link between production and consumption. In addition, the Eurasian celebration promoted the development of the urban transportation industry. During the celebration, the passenger flow of main traffic lines and taxis along the business circle where Eurasian stores are located surged, increasing by 10 times more than usual. Bus operation has narrowed the distance between buses, and the departure and collection time in the morning and evening have been advanced and delayed accordingly, which has made the passenger flow of all traffic trunk lines in the city continue to surge, and the taxi industry has shown another operation peak after the Spring Festival, which has effectively promoted the development of the transportation industry.
Europe and Asia celebrate the improvement of enterprise management. In order to celebrate the Eurasian store, Eurasia Group put forward higher requirements for service and management. Fine management has been carried out in various aspects such as format, operation, brand, system and function, and all stores are connected through a powerful CRM card system, which is completely completed through the operation and operation of the network system, realizing the scientific and information-based business, providing convenience for customers and greatly improving operational efficiency. Undeniably, the Eurasian Celebration has become an accelerator to rapidly improve enterprise management, which has brought management and operation to a new level in a relatively short period of time.
The Eurasian celebration shows the strength of the enterprise. With its super-large scale advantages, complementary advantages of various formats, integrated and interactive resource advantages, exclusive advantages of Eurasian brands and unprecedented marketing advantages, European and Asian supermarkets with different business orientations and business districts have formed an upward trend of benign operation and brisk sales, leading the competition of retail commercial enterprises to shift from simple price war to value war and brand war, and achieving economies of scale with the overall strength of the group.
Eurasian celebration enhances corporate reputation. The phenomenon of "store celebration economy" in Europe and Asia reveals a truth for us. Any kind of business behavior is not only to increase sales and seize market share, but more importantly, it is to cultivate and guide consumers' shopping methods, change consumers' shopping habits and cultivate consumers' consumption loyalty through this kind of celebration behavior. Through years of efforts, Europe and Asia have succeeded in creating the phenomenon of "anniversary economy" with honesty, innovation and strength, making the Eurasian celebration a household name, accelerating the construction of corporate reputation, greatly enhancing the visibility and reputation of enterprises, and making the Eurasian goodwill brand and the Eurasian celebration brand more vivid and loud.
The Eurasian celebration has benefited consumers a lot, made suppliers earn a lot of money, and also made the sales of merchants surge rapidly, achieving mutual benefit. Celebration economy is not only the exclusive display of the influence of Eurasia Group, but also has expanded into a common landscape for many industries in Changchun to stimulate consumption, activate the market and promote urban economic construction. More importantly, the Eurasian celebration has played a vital role in promoting the "three major economic cycles" of related industries, industries and manufacturing industries, played a powerful leading role in revitalizing national commerce, and made outstanding contributions to revitalizing Changchun's economy.