1, ike (the official pronunciation is/? na？ In countries outside the United States, Ki/ is often pronounced as /na? K/), also known as Nike, is an American sporting goods manufacturer headquartered in Beaverton, Oregon. The name of the company comes from the myth of Nike, the goddess of victory in Greek mythology. Nike was founded on1October 25th, 1964, formerly known as Blue Ribbon Sports Company, founded by Bill Ballman and phil knight. 197 1 year, the company officially changed its name to Nike. 1980, Nike was listed on the new york Stock Exchange with the stock code NKE. As of August 2023, the market value of Nike was $65,438+55 million. The current CEO is JohnDonahoe. Nike is one of the largest multinational companies that produce sporting goods in the world. In 2023, the turnover reached $467 1 billion, and the profit was $6.046 billion, an increase of 5.6% over 2022, ranking 308th on the Fortune 500 list in 2023. Chuck Taylor All-Star, AirJordan, Air Force One (AirForce 1) and other sports shoes, Dri-FIT and other sports clothes, as well as scientific and technological innovations such as Flyknit (light and breathable woven upper technology) and Nike+ (sports technology products with integrated sports data tracking and analysis function). "Justdoit" is Nike's iconic slogan.

2. 1984, Nike signed "AirJordan" as its endorsement, and launched the first Air Jordan sports shoes specially designed for Jordan. 1988, known by more people with the classic advertisement "Justdoit", ranks first in the American market. 1988~2007, Nike acquired Kohan, Bauer, Hurley, Converse, Starter, Umbro and other brands, and then in 2008~20 13, 20 18, the share price rushed to a high of $85. In 2020, affected by the "Xinjiang Cotton" incident, Nike's share price in China fell to 25.6%, and 202 1 continued to fall to 25.2%. In August, 2023, the stock price fell for nine consecutive trading days, the longest losing streak since the 1980 IPO, and the market value evaporated by nearly1300 million USD.