Pure-Company Profile The company was established in 1997, integrating design, procurement, production and sales, and providing customers with high-quality fashion clothes with excellent value for money. Today, Pure has employed more than 20,000 employees and shared the same belief, and has more than 3,000 specialty stores in China and around the world. The company is located in Humen Town, Dongguan, the fashion capital of China, and was awarded "China Famous Trademark" and "China Famous Trademark" in China. Company philosophy The company's aim is to present customers with high-quality fashion clothes, which are worth the money. Employees work together for the same goal, become the preferred clothing brand for customers, strive to go global and occupy a place in international brands. The company has five product lines to meet the needs of customers in different market sectors. The five major fashion series are as follows: pure casual wear-men's wear and women's wear. This series is the company's main product and is most popular with customers. Comfortable and casual fashion, suitable for people all over the world. Pure sportswear-men's wear and women's wear. Designed for customers who love sports, wear it during exercise or rest. Pure s series-women's wear. Specially designed for customers who pay attention to style and quality, and the price is suitable. Pure children's clothing series-children's fashion. A variety of combinations, giving children creativity and expressing themselves. Pure business series-men's wear and women's wear. Cool business series, which combines high-quality fabrics and pays attention to tailoring. In addition to basic clothes, all collections also provide the latest fashions, so customers can show their personal styles and match their childhood clothes according to their true nature. Quality Inspection In order to uphold the company's philosophy, we have specially invested more than 20 million yuan to set up a professional quality inspection center to ensure excellent product quality. Before the goods are sent to the specialty store for sale, they have to undergo many tests, including size, flame retardancy, chemicals, pilling, zipper, buttons, salt bleaching, chlorine bleaching, water washing, pH value testing, etc., and the requirements for children's wear are particularly strict to ensure the safety of end users. Pure has passed ISO 900 1: 2000 certification. Sales and distribution began with the wholesale business of 1997. Up to now, 19 regional office has been set up in China, with 3,000 specialty stores. At the same time, continue to promote the brand in the target area and expand to the global market through wholesale, retail and franchise business. By expanding the company's direct retail network, pure brands have spread all over many metropolises, which can strengthen brand awareness and increase market share. In 2003, the company's business has penetrated into Bahrain, Hong Kong, Iran, Jordan, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, United Arab Emirates and Vietnam. The development strategy of paying equal attention to wholesale and retail, coupled with the diversified development of business to other markets outside the main market, has made the company's business grow continuously and its profits have risen. The research and design department, which is purely research and design, planned the general trend one year earlier, keeping close to the future trend and catering to customer requirements. In addition, regular market research, analysis and observation are carried out to ensure that the theme, color, fabric and modeling design adopted every season are close to the market demand, and professional designers from all over the world are hired to design the series of products produced and sold by the company. Pure quarterly also implements the company's basic concept-presenting "high-quality fashion with excellent value for money" to meet customers' expectations and win appreciation. Each product series is created by the task force according to the design concept. Every team member has expertise in this series. When planning, pay attention to and analyze customers' reactions and collect information from different sources. Every year, pure spring, summer, autumn and winter collections are launched. The pure purchasing plan is constantly adjusted to adapt to the current market situation, paying special attention to the best-selling products of specialty stores, and changing the purchasing plan according to the climate and market conditions. The purity of the brand conveys the same information all over the world, and every action reveals the basic business ideas and concepts-presenting high-quality fashion with excellent value for money. From design to customer service, from store planning to advertising, we are committed to promoting the brand with an open attitude, clear information, objectivity, sensitivity and customer-oriented concept. We have a central image team, providing marketing communication and comprehensive image plan of visual merchandising for all markets, conveying the same voice and information all over the world, and adopting cross-media marketing according to local needs and environment, including large advertising boards, magazines, catalogues, the Internet and its subordinate stores. Purely carry out active and healthy promotion activities in various places with the same goal, which is to present inspiration and surprise to customers. The specialty store is the main information transmission center of the company, providing a comfortable environment, displaying various goods in the window, and allowing customers to enjoy shopping. Stores systematically display various commodities and provide guidance and inspiration to customers through visual experience. Social responsibility is only to support the anti-drug campaign in China and actively support educational programs to help those in need.

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