202 1 activity planning scheme of Qixi mall 1 I. theme of the activity
Love each other and love Tanabata best.
Second, the activity time
August10-August 20th
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, Love each other, Love Tanabata the most-"Me and My Love" large-scale solicitation activity (August10-August 17)
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? Xxx "Me and My Lover" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.
The earliest wedding photos were 5, and the owner of each photo rewarded XXX with exquisite gifts from 200 yuan;
The earliest marriage promises were five, and the owner of each promise rewarded xxx with exquisite gifts worth 200 yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.
Person in charge:
2, care about each other, the favorite Qixi -XXX pedestrian street to wear the basic upper limit of the current price of 77% off. (August1August-20, limited time discount, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, love Tanabata -XXX large-scale cultural performances, wonderful live activities.
August 17- 19, xxx Liuhe Square Wedding Show;
August 17- 19, wedding show in xxx zhongxing plaza;
August 12, August 19, xxx Zhongxing Square-Century Taihua Culture Year series activities;
Person in charge:
4, care for each other, love Tanabata-Wanzhi Crane is sincere.
Xxx Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xxx employees can fold by themselves, and the materials used will be reimbursed by the company. On Qixi Day, paper cranes' paper and pens can be prepared at the scene, and customers can
Under the guidance of the staff, they folded paper cranes to express their wishes for love and a happy life, and finally hung them on the pedestrian street-Zhongxing Square.
On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge:
The first stage: the registration period is from August 10 to August 26th.
Interested parties can register at xxx general service desk, Century Taihua Plaza general service desk and Xinhe supermarket service desk;
The second stage: the blind date stage
On September 2, xxx held a large-scale villagers' meeting, and the company personnel made a list of applicants.
Person in charge:
6. Love each other, love Tanabata-what' lover' to give me!
From August 17 to August 20, if you spend more than RMB 100 in xxx, you will be given a special discount card of Lan Zhi Huafu, a famous flower shop in Weifang. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
Person in charge:
7. Love each other, love Tanabata best-couples love contest (19: 00 in the evening of August 18)
Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
202 1 tanabata mall activity planning scheme 2 activity time August 14-20.
Activity 1 Romantic Tanabata Meet Xinglong Queqiao Club
On August1April-20, a large-scale magpie bridge was set up at the north gate of xx Mall. The Magpie Bridge is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Magpie Bridge and experience the loyal love of the Cowherd and the Weaver Girl!
During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:
1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.
2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.
3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.
4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)
Activity 2: Romantic Qixi Begging Competition:
Valentine's Day in China, formerly known as Beggar's Day. Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods. There are many ways to be clever, such as: testing cleverness with needles, making clever contests for small items, making clever food contests, putting melons and fruits for cleverness, and so on. In order to inherit the classics and interpret the romance, at 7: 07 on the night of Valentine's Day on August 20th, the Qixi Valentine's Day Bridge Competition will be staged in the north gate of xx Mall! Take you into the ancient and beautiful romantic world!
Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.
Competition requirements: couples cooperate with each other to complete the above competitions. According to the scores, the first, second and third prizes of tacit understanding will be awarded in turn, and the mystery lover prizes with different values will be awarded!
Now the competition is in hot registration!
Registration method 1: telephone registration, hotline: xxxxx.
Registration method 2: SMS registration, edit SMS "Romantic Qixi Qiao Qi Tournament"+couple's name to xxxxx.
Registration method 3: on-site registration, location: the main service desk on the first floor of xx Mall.
Activity 3 Valentine's Day, a golden show-20xx Valentine's Day series is newly launched.
Xx gold house valentine's day couples counter to send valentine's day gifts.
Romantic Valentine's Day gifts-Couples especially recommend 299-799 yuan/piece of gold rings (happiness ring, oath ring, blessing ring).
Dream Collection Gifts-Couple Pendant
Bless your lover-gold necklace and bracelet
Activity 4 Romantic Tanabata Love in Golden Autumn 100 Couples Costume Matching Competition
From 16-20, customers can randomly choose Xinglong clothing to match with a pair of "rich women" in the clothing, shoes and hats knitting mall, and they will take photos in the mall and choose at the same time. On the evening of Valentine's Day on the 20th, the selected contestants with costume will be rewarded at the North Gate Stage.
Award setting:
First prize diamond lover 1 a prize with a face value of 299 yuan; Six pairs of second prize gold lovers, one for each pair of 99 yuan Prize.
Activities in various shopping malls:
Gourmet Shopping Center: Romantic Qixi Festival-Celebrating Valentine's Day in China