Liaoning Advertising Vocational College is an ordinary higher vocational college affiliated to the Provincial Department of Education and the first of its kind in China. It covers an area of 425,499 square meters, with a building area of127,887 square meters. There are 4 19 faculty members and more than 5,000 students. The collection of books is 364 1 0,000 volumes. The college is located in the northern suburb of Shenyang, and together with more than ten universities such as Liaoning University (liberal arts campus), Shenyang Normal University, Shenyang Institute of Aeronautics and Astronautics and Shenyang Institute of Engineering, it has built a cultural circle of universities in northern Shenyang.
Liaoning Advertising Vocational College, founded in 1993, is a college specializing in advertising. 22 majors, such as marketing (marketing and planning), advertising marketing and planning, advertising management, enterprise management, business economy and agency, advertising design and production, visual communication art design, clothing technology, tourism management, art design and choreography, training direction 18.
The college has an 8,000-square-meter training building, equipped with a simulation advertising company, a multimedia training classroom, a simulation conference center, a physical activity demonstration hall, a recording studio, a training audio-visual feedback hall, a sculpture workshop, a craft workshop, an achievement exhibition hall, a studio, an image drawing field, a graphic printing field and a clothing production field. There are a variety of intelligent training facilities: computer facilities, animation teaching facilities, linear editing facilities, nonlinear editing facilities, audio-visual recording facilities, computer engraving facilities, computer inkjet facilities, copper art processing facilities, unsaturated resin molding facilities and so on. Over the years, the college has embarked on a teaching road of intelligence training. Jiuding Video Culture Communication Co., Ltd. was established in 20 10 College to provide a new platform for students' internship and training. And in March of 20 1 1, it became the first business incubation base of China mobile group in Liaoning. In recent years, the college has signed order education agreements with many well-known enterprises, and freshmen will realize full order training. The teaching mode of combining theory with practice has laid a solid foundation for the employment of graduates in our college. The employment rate of our college has reached more than 95% for more than ten years in a row, ranking among the best in colleges and universities in Liaoning Province and winning the advanced unit of entrepreneurship and employment in Shenyang.
Professor Gao, once the dean of the School of Cultural Communication of Liaoning University, is currently the dean of Liaoning Advertising Vocational College, the academic leader of Liaoning University, and the tutor of master students and doctoral students. A well-known aesthetician and educator in China, he has won the title of Shenyang Excellent Expert, May 1st Labor Medal, the State Council Expert Allowance, the 5th Lu Xun Literature Award and National Model Teacher. He is also the vice president of China Chinese and foreign literature theory research society, the chairman of Liaoning Literature Society, and a member of the evaluation expert group of the 12th National Games.
The college adopts the management mode of "double mutual guidance", that is, the teacher-led manager has one yuan and the student-led managed one yuan. Let students join the management of the college, the two cooperate with each other, actively participate in the democratic management of the college and exercise their democratic rights. According to the actual characteristics of students in our college, in order to better listen to students' opinions and suggestions, a hearing of "respecting teachers and attaching importance to teaching" was held, which is one of the rich student activities of Liaoning Advertising Vocational College and the concrete embodiment of "double mutual guidance". So far, it has been held for 50 sessions, which has been well received by teachers and students and solved many problems in students' life and study. At the same time, it provides intellectual support for the better construction of the college. The campus hearing of Liaoning Advertising Vocational College was once rated as an excellent activity of ideological and political education for college students in Liaoning Province.
In order to implement the guiding ideology of "three points and one line", highlight the teaching mode of intelligent training and mobilize the enthusiasm and initiative of students, the college has always regarded teaching reform as the focus of teaching work.
In 2009, the college carried out the examination reform for the first time, which changed the original single written answer examination mode and comprehensively used discussion, conversation and written answer examination methods.
Secondly, carry out the reform of teaching methods, including case teaching and innovative teaching. This paper discusses case teaching from six aspects: the training function of case, the relationship between case and cultural knowledge teaching, the method of case teaching, the collection of case, the purpose of case teaching and the overall coherence of case teaching. This paper discusses creative teaching from five aspects: association mechanism, association training design principle, collection and development of association elements, creative teaching ideas of non-visual courses and the application of creative case analysis. In the process of teaching reform, seminars and observation classes are combined and implemented while discussing, so that case teaching and creative teaching are constantly improved in practice.
Next, the college will further develop the studio construction of art majors and adjust the knowledge system structure of each major, train students with the talent standards needed by the market and introduce the market into the school.
Our hospital will, as always, implement the 16-character policy of "facing the market, developing potential, applying what we have learned and constantly striving for self-improvement". Work hard, teach hard, study hard, and continue to work hard to become a first-class institution in China!