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What does it take to create a clothing brand?
First of all, you need to decide the positioning of your clothing brand (men's or women's clothing, and what age group and crowd it is suitable for, because as a clothing brand, you can't make clothes that suit everyone. Now clothes must be single-minded, that is, the positioning style is clear. A good brand should give people a very clear product style as soon as it is mentioned. For example, the good news bird gives people a well-made and comfortable suit, Shanshan gives people a very orthodox suit, the seven wolves give people a jacket, and Jiuwangmu gives people a trousers expert. White-collar workers give people advanced business women's clothes, and so on.

Then, you have to register a brand name. Of course, logo is a trademark.

Second, register the company.

Next, yours has your product. Generally, there are several sources of branded clothing products at present.

1. OEM means that some clothing design and development companies design a series of samples, and then you choose products, order a certain number of goods, and bring your trademark registration certificate, business license copy, tax registration certificate, organization code certificate and other documents, and the design company is responsible for the rest. Advantages: save trouble. Disadvantages: high risk (because all orders are easy to cause inventory), inconvenient or even impossible to replenish (which is fatal), unclear product style (after all, it belongs to others), and high cost (others want to make money).

2. Self-production, which is more complicated, involves hiring designers, plate makers and turners, as well as fabrics, accessories and production. Advantages: flexible and convenient, strong autonomy. Disadvantages: troublesome management and large investment.

3. Produce some by yourself, and make the rest by OEM. At present, many big brands adopt this method.

And you really have a unified image of the counter, and a good image can get twice the result with half the effort.

By the way, if you want to enter a high-end shopping mall, you have to apply for a general taxpayer qualification certificate.

Finally, don't forget to make a quality inspection report of clothes, which is needed when entering the cabinet.

If you want to develop a brand. Marketing after listing is also an extremely important link.

As for doing it through an agent, the problem is big.

Because you are a novice, you probably don't have customer resources. I suggest you set up your own wholesale outlets in Guangzhou, Beijing, Hangzhou and other large well-known clothing markets to cultivate customers, and then step by step towards the maturity of the brand. If everything goes well, it is estimated that it will take 1-3 years to cultivate the market.

There are roughly these, here are only the most basic things, and the actual operation is much more difficult. Finally, good luck!