1999 Wenzhou SOMA clothing co., ltd created its own brand SOMSOM SOMA, and opened more than 50 brand counters. SOM (SOMA) is the perfect combination of SEIFHOOD (self), Optimism (optimism) and MODERM (fashion). It integrates leisure, fashion and modernity, and its products are unique, elegant and dynamic, with white-collar workers aged 25-35 as the main target group.

Extended data:

Brand development process:

From 65438 to 0999, Wenzhou SOMA Clothing Co., Ltd. started its own brand SOMSOM SOMA and opened more than 50 brand counters. After several years of operation, the company has a modern clothing industrial park, established a perfect marketing network, and introduced the international advanced management system model, and opened more than 100 brand counters all over the country.

20 1 1 The company signed a contract with Shanghai Yiyang Liancheng Planning and Design Co., Ltd. to upgrade the company's "SOMA" brand, introduce a brand-new CI system, and redesign the company's LOGO, BI and VI, so that the company's LOGO and VI images can be improved in the whole national terminal stores.

In 20 12, the company developed into a modern women's clothing enterprise with more than 700 employees, and successively opened more than 320 brand counters and specialty stores in nearly 100 large and medium-sized cities.

Baidu Encyclopedia-SOMA