Live broadcast with goods is a brand-new consumption scene, which perfectly makes up for the defects of pictures and texts, and the information dimension of live broadcast is richer, so that consumers can understand product information more intuitively, as if they were there. The biggest advantage of live broadcast is to let consumers integrate into the shopping scene.

Merchants choose live delivery for several reasons: 1. Live delivery is real-time interaction, allowing brand merchants to interact with consumers in real time, providing instant question and answer and product display, and enhancing the shopping experience. 2. Provide authentic shopping experience. In the traditional e-commerce mode, consumers can only know product information through pictures and words, and it is difficult to judge the quality and real effect of goods. Through live broadcast, consumers can see the real display and demonstration process of products and "witness" the appearance and performance of products in front of the anchor, so as to be more convinced of the purchase decision.