: May 3 1 to June 4 1, holding time
2. Venue address
Wuhan International Convention and Exhibition Center, the main venue
I. Opening ceremony of the event
On the morning of May 3 1, the opening ceremony of the event was organized, and a special feature film "Intangible Cultural Heritage" was launched to comprehensively release the development of intangible cultural heritage in Hubei; Announced and awarded the first batch of non-legacy villages and towns in Hubei; Representatives of non-legacy enterprises released the initiative of preferential exhibition season for non-legacy products in Hubei.
The second is to hold the Hubei Intangible Cultural Heritage Exhibition "Celebrate the 20th National Congress and Light up a New Life".
Select intangible cultural heritage projects that have a leading role in displaying the regional characteristics and cultural values in the province, and set up 22 characteristic booths according to six categories: characteristic food, handmade tea, traditional brewing, picking, sewing, weaving, embroidery, handicrafts and traditional medicine. Combined with pictures, objects, sound, light, multimedia and other display methods, the style of Hubei intangible products in people's lives, as well as the successful experience and latest achievements of intangible enterprises in helping rural revitalization, poverty alleviation and economic and social development are fully displayed.
Third, hold the fashion show of "splendid china Lovely" Hubei Intangible Cultural Heritage.
A number of intangible cultural heritage projects in Hubei, such as Han embroidery, Tang Fang overlapping embroidery, Daye embroidery, Zaoyang coarse cloth and Yangxin patch, were comprehensively displayed through the combination of model catwalk and cultural performances. 70% of them are traditional costumes handmade by representative inheritors; 30% is designed by wuhan textile University, which skillfully combines Hubei intangible elements with modern clothing design, in line with the popular aesthetic fashion.
Four. Launch the preferential exhibition season and market of intangible products in Hubei.
Intangible cultural heritage projects in the province are linked online and offline at four levels in accordance with the principle of voluntary participation. Representatives of 22 intangible cultural heritage enterprises in the province * * * launched the preferential exhibition season from June to August. 100 projects and 470 intangible cultural heritage products were all exhibited at preferential prices, with some preferential rates reaching 50%, so as to expand consumption and help cultural tourism enterprises recover after the epidemic. During this period, there will be a live webcast.