Muji 1980 was born in Japan, mainly promoting various fine products such as clothing, daily groceries and food.
Muji means "a good commodity without a name".
1. Material selection: We are developing delicious and healthy food, comfortable clothes, and small things that make life more convenient, transforming ordinary things in life into practical and unique high-quality products, and adopting a large number of raw materials from all over the world to greatly reduce the production cost of goods, thus ensuring that we can produce excellent products with high quality and low price.
2. Modification process: MUJI has strict inspection procedures for every product that is related to the essence of the product, and products that pass multiple inspections can only be sold. But at the same time, in order to ensure the full use of raw materials and avoid waste, through scientific appraisal, redundant inspection procedures that do not affect the essence of products are omitted, thus reducing costs and truly achieving the quality of products.
3. Simplify packaging: Muji does not pay attention to the outer packaging, but emphasizes showing people the true colors of the goods, without too much packaging decoration, and adopts a unified and concise packaging sales method, which not only simplifies the goods but also saves the earth's resources, and truly achieves low price, simplicity, environmental protection and quality first.
4. The product born from the extremely reasonable production process is very simple, but in terms of style, it is not minimalist.
Like an "empty container".
It is because of its simplicity and blank that the ultimate freedom that can accommodate everyone's thoughts was born there.
Extended data:
Product features of MUJI:
One of the biggest characteristics of MUJI is minimalism.
Its products have removed trademarks, omitted unnecessary designs, removed all unnecessary processing and colors, and are as simple as materials and functions themselves.
It is difficult for customers to find their own brand logo on all Muji products, except shop signs and logos on paper bags.
In commodity development, MUJI has strict regulations on design, raw materials and price.
For example, clothing should strictly abide by the design principles of no pattern, check and stripe, and only use black and white, brown and blue in color. No matter how popular the popular colors are, they will never go beyond the design principles to develop goods.