Mbth: Outstanding Chinese Name: Yashi Luggage Brand Company: Universal Access Subbrand: Outstanding Luggage, Outstanding Luggage Brand Concept, Brand Story, Awards, Marketing Channel, Important Chronicle, Flagship Store, Brand Concept Brand Name Outstanding "Universal Access" (the first in Asia to pass ISO 900 1: 2008 international quality certification. "Responsibility and honor" is our aim, and "ensuring quality and satisfying customers" is our great goal. We have a strict and complete quality assurance system and operation system. From feeding to manufacturing, and then through strict inspection to complete the shipment, every step is full of Zhuoyashi's endless intentions and infinite expectations. In order to maintain the best quality, all products must pass the most stringent inspection before leaving the factory. Based on the spirit and commitment of seeking truth, goodness and beauty, they have been working hard in the vast market and created the brand loyalty of customers to Zhuoyashi. The brand story "Wan Guo Tong Lu Zhuo Ya Shi", which started as a professional suitcase manufacturer, was sold to the world with its own brand Zhuo Ya as early as 30 years ago, and the reputation of Taiwanese people gradually spread to more than 80 countries on five continents. If you look at the international luggage market share, Zhuoran is the top five brands in the world. In addition, the luggage of OEM design brand (ODM) is the favorite of other world brands. Japanese Deng Lupu, Italian Benetton, French Dersi, and even American rookie Lido are customers of all countries. In terms of output, there are 6 million suitcases from all over the world every year, and the output is one of the best in the world. In the early 1980s, receiving orders from KYOWA, a channel operator of Japanese department stores, was a turning point for countries to enter the international market. Chairman Xie Mingzhen, the founder, not only invested in equipment and strengthened process management, but also gradually gained the trust of Sheikh in order to stabilize this rare customer. Today, Concord has become the top three agents in Jumeirah. Although Japan was the first ideal city captured by Zhuoran, it was Europe that made Zhuoran an internationally famous brand. 1994, Chairman Xie entered Europe with an overwhelming force in Japan. "At that time, no one even wanted to find a broker! Chairman Xie said that in order to gain a firm foothold in Europe, he knew that the strategy of "controlling foreign countries by foreign countries" was imperative, so he bought a warehouse covering an area of13,000 square meters in Britain as a stronghold when the whole European economy was in the lowest downturn. In order to attract agents to cooperate with other countries, they even distributed their shares to agents, set up companies in the name of outstanding, played the banner of British operation and British company, played down the differences between local consumers and colored oriental products, began to operate in rural areas with weak brand concept, and spread to the whole UK step by step. At the same time, in order to strengthen brand awareness, whenever there is an opportunity to participate in large-scale exhibitions, Chairman Xie will do his best to make the booth bigger and more beautiful, and spend huge sums of money to make Zhuomeida a well-known brand. With its excellent quality and increasingly strong brand awareness and brand loyalty, Zhuoran has no disadvantage in Europe. Among them, Kaufhof(K.F (K.F.), which has nearly 200 department stores in Europe, has become the largest agent of Zhuoran in the world, and then spread the whole product in the K.F. system stronghold in Europe, and advanced to Eastern Europe along the German route. K.F. even removed other brands from many strongholds and sold EMINENT exclusively, making EMINENT the first brand of luggage in Germany. Award-winning situation: Zhuoran luggage products have won the "Excellent Product Award" from the Ministry of Economic Affairs of Taiwan Province Province and the "Excellent Design Product Award" from the Foreign Trade Association for many times, won the "Top Ten Product Design Award" from the Ministry of Economic Affairs, and won many "Best Awards" from the Ministry of International Trade and Industry. In 20 12, it won the title of leading brand of luggage in China. We believe that only creative design can grasp the picky appetite of customers, and the speed is one step faster than that of peers in every stage of creative proposal, drawing design, mold development, mass production and shipment, which is also the competitive advantage of all countries. The marketing channel "Zhuoyashi" has set up various sales channels in most countries in Europe and Asia, and has a global sales network connected by points and lines to provide global sales services for passenger suitcases. The export ratio of products is as high as 90%, and the main markets are concentrated in Europe, America and Japan. Adhering to the concept of "brand is the root, channel is the foot", it has sold well in more than 80 countries on five continents for more than 30 years and has been recognized. In the European Union, especially in Germany, channel marketing is to establish a "department store counter" base in cooperation with KAUFhOF chain department store group. This is also the only company in the luggage industry in Taiwan Province Province and even in Europe to set up its own brand department store counters. Other EU countries, such as Britain, France, Italy, Spain, Denmark, Sweden and other places, also adopt the marketing model of independent operation in each district, shining throughout Europe! " At the beginning of its establishment, Zhuoran Yashi chose this Japanese and European market as the key to enter the international door of the brand. Because Chairman Xie Mingzhen deeply understands the market competition, he can no longer be guided by "low price", the consumption pattern has changed greatly, and the product life cycle is short, so the mainstream market will evaluate products by "design" and "quality". Therefore, "Zhuoyashi" insists on taking a road that belongs to itself and suits the physique of its own enterprise. Nowadays, the annual export volume to the Japanese market accounts for 25% of the total turnover, while the sales volume in the European market is similar to the former, which once again confirms Chairman Xie's forward-looking concept! In Europe, Germany's geographical position is in the center of Europe, and its transportation network extends in all directions. Market access is the most representative marketing stronghold. ─KAUFhOF, the largest A-level department store in Germany, is spread all over Europe. In Germany alone, there are more than 120 chain department stores, and their scale is beyond ordinary people's imagination. However, with its famous brand, IWC (9950) broke through the traditional single-player sales model and got rid of the myth that "good things must be expensive", and cooperated with KAUFhOF Department Store Group to set up counter-like bases in its major department stores. And in the golden position on the first floor of each department store, the brand image of decoration and packaging was unified, and the excellent brand image of high price, good quality and low price was officially launched. This is also the only company in Taiwan Province luggage industry and even manufacturing industry in Europe to set up department store counters with its own brand; It is also operated independently by agents in various districts, and this marketing model will be applied to the whole of Europe and shine brilliantly! As for the American market, although it started slowly, it is handing over a beautiful report card to catch up with the strategic alliances of major brands around the world. It not only makes full use of its own strength, but also shares its own food, greatly increasing its market share, which is even more powerful, and once again expands the sales territory of suitcases. Chairman Xie Mingzhen believes that although the ratio of IWC's own brand to OEM/ODM is 6: 4, he said that his personal goal is: "All kinds of luggage products on the market are made by IWC! Just like its name, Universal Access hopes that every country in the world can see the bags made by Zhuoran, thus shaping the professional image of the brand of Zhuoran for global marketing! Important Chronicle 1979 Established "Wan Guo Ti Co., Ltd." 1984 Taiwan Province Province Phase II Factory Expansion, invested huge sums of money to build a new factory 1985, and successfully exported its own brand Zhuoyashi to Japan 1987 Taiwan Province Province Phase III Factory Expansion. Expanding ABS production capacity 1990 series products won the Taiwan Province Excellent Design Product Award of Trade Association 199 1 Chairman won the honor of "Top Ten Young Pioneers in Taiwan Province Province"199/Investment10 million USD to set up a PP injection factory and fully automatic production equipment in Taiwan Province Province. 1995 invested tens of millions of dollars to set up an overseas factory-"Anmet Luggage (Dongguan) Co., Ltd." 1997 Shooting Box E777 won the "Top Ten Product Design Award". In 2000, the company in Taiwan Province Province was renamed as "Global Vision Co., Ltd." and in 2004, it was the only listed company in Taiwan Province Province (code: 9950). In 2004, it was selected as "Excellent Potential Brand of Taiwan Province Province" by the Ministry of Economic Affairs of Taiwan Province Province. In 2005, the first professional travel and life museum in Taiwan Province Province opened in Tainan, and its shops were exhibited one after another. In 2006, the chairman was shortlisted as the "First Zhiyuan Entrepreneur of the Year". In 2007, the Grand Prize was selected as "Excellent Brand in Taiwan Province Province" by the Ministry of Economic Affairs for two consecutive years, and was selected as "1000 Top Commonwealth Magazine" in 2008 1000. In 2008, the chairman was appointed as the chairman of Taiwan Province Handbag Export Association, and the chairman was appointed as the eighth president of "Billion Fair", an organization of business owners of listed companies in Taiwan Province Province. Opening in the same period, 20 1 1 The chairman was changed to the chairman of Taiwan Province Handbag Export Trade Association. 20 1 1 signed a letter of intent with Tainan City, Taiwan Province Province to invest 1200 million to set up a new factory in Guiren District of Tainan, and won the title of 20 12 China luggage leading brand. EMI has successively established official website Mall and Tmall flagship store, and launched the flagship store of B2C online retail market. Zhuoran Yashi flagship store Global Connect was established on 1979. From the beginning, it established its own brand. After the accumulation of time, we have adhered to the spirit of continuous innovation, development and professionalism, and won the recognition of customers all over the world. Through the cooperation with German department store distributors, we successfully established a foothold in Europe, and then established channels in Japan and the United States, with a global sales network. Many people buy high-end travel bags abroad and return home, but they have no idea that the real manufacturer is in China. In September, 2005, the first exclusive flagship store of tourism commodities-"Wan Guo Tong Lu Tourism Life Museum" was established in Tainan City. Regardless of commodity demand, sales methods, logistics supply and customer service, a set of standard operating procedures has been formulated. At present, we are expanding the city base at a steady speed, providing the best commodity and sales environment to meet the needs of consumers. Up to now, adhering to the concept of "Crowd is Qian Chao", nearly 50 direct stores have been set up in Taiwan. In July, 2065438+00, direct stores were set up in six stations of Taiwan's high-speed railway, and department stores were also opened in first-tier cities such as Beijing, Shanghai, Shenzhen, Tianjin, Guangzhou, Chengdu, Wuhan, Qingdao, Dalian, Xi 'an and Nanjing in Chinese mainland.