ZARA (Sala) is a subsidiary of Inditex Group, which was founded in Spain, 1975. It is not only a clothing brand, but also a chain retail brand specializing in ZARA brand clothing.

Zara's phonetic symbol is [z \u r \u\u], which is an elimination consonant in Spanish and has the same pronunciation as [s] in English. The pronunciation of R in Spanish is the same as that of [l], and A is pronounced as [ar] in Spanish, which is similar to the pronunciation of ah in Chinese. So, in Spanish, its pronunciation is Sarah (la softly).

Extended data

Every store manager in ZARA has a specially customized PDA, through which they can directly place orders with the headquarters, and can directly grasp the sales situation of each store, and the store manager can also communicate with the product manager at the headquarters in time. In this way, ZARA can complete the design, production and delivery within 15 days.

Harvard Business Review said: ZARA has established a communication supply chain different from traditional industries, and it is this supply chain that helped ZARA complete the myth of 15 days. In ZARA, you can always find new goods and supply them in limited quantities. Most of these goods will be put on special shelves.

Baidu encyclopedia -ZARA