Therefore, the concept of single product is different from the traditional concept of "variety", and the concept of single product can distinguish different attributes of different commodities, thus providing great convenience for the development of commodity procurement, sales, logistics management, financial management, POS system and m is system.
Insiders pointed out that the popularity of fashion, personality and other clothing consumption concepts has changed the entire clothing consumption market. Like the usual explosive clothing, it sells for tens of thousands and hundreds of thousands, but now consumers are reluctant to collide with others. The new consumption concept was quickly fed back to clothing enterprises, and the production mode changed from big and all-round to small and fine.
Extended data:
According to the China Garment Association, with the continuous improvement of consumers' fashion taste and personalized demand, men's wear consumption will be more branded, internationalized, outdoor and leisure, and business formal wear, business leisure and outdoor leisure will be further subdivided. Accurate marketing methods and customized products have become the focus of men's wear brand competition.
Self-branding of women's wear. The China National Business Information Center believes that high-end women's wear brands have advantages in design, promotion and marketing, and it is easier to stand out in the market competition. The industry predicts that in 20 19, the transformation and upgrading of women's clothing enterprises will be more in-depth, and refined and differentiated independent brand construction will be strengthened from the aspects of brand connotation, R&D design and supply chain management.
Baidu encyclopedia-single product
People's Daily Online-Clothing Market: Sales decline "Small but beautiful" brand is favored.