GUCCI Chinese pronunciation [ancient (one sound)+song (light tone)+yi (light tone)], English pronunciation [ɡu:tri:].

The Chinese translation is Gucci.

Gucci brand fashion has always been known for its high-end, luxury and sexy. With its brand image of "status and wealth symbol", it has always been favored by business people, fashionable and elegant at the same time.

Gucci is now the largest fashion group in Italy.

Gucci Kingdom was founded by guccio gucci in 1930s.

He opened his first store in Florence and launched a series of iconic products, including the famous bamboo bag.

Since then, GUCCI has enjoyed a good reputation in the international fashion world.

With the passage of time, this famous clothing store has been endowed with luxury, sexy and modern characteristics.

This is the ultimate work of modern luxury.

From 65438 to 0970, this brand began to set foot in the perfume industry.

Since then, the sexy and charming perfumes such as Envy perfume, eau de toilette, men's perfume and later Envy me2 perfume have been introduced.

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Fashion trends are changing rapidly! Since the mid-1990s, there have been few brands in fashion, but Gucci is undoubtedly the hottest one.

Gucci, like many brands, has gradually returned to the international mainstream after a period of low brand tide. In fact, Gucci's history developed very early. As early as 1898, its founder, guccio gucci, came into contact with the rich gentry and celebrities in London and was deeply fascinated by their noble taste.

Brand history

From the Italian high-end leather goods store to the super brand leading the global fashion, from the sudden family dispute to the rebirth and rise after tom ford took over, the story of Gucci from the cloud to the bottom, and then from the bottom to the cloud is really a legend.

Guccio gucci 188 1, the founder of Gucci, was born in Florence and worked as a bellboy at Savoi Hotel in London.

192 1 year, guccio gucci returned to his hometown of Florence and opened a shop specializing in leather and harness. With the expansion of business, the famous Via Condotti in Rome opened a new store.

Although there was a shortage of leather raw materials at that time due to the war, Gucci developed its creativity in time and produced a large number of cloth bags, which were very popular.

1939, Gucci's four sons joined in succession, and Gucci also transformed from an individual enterprise to a family enterprise.

1953, the first overseas branch opened on 58th Avenue in Manhattan, new york, and Gucci became an internationally renowned brand.

What's more worth mentioning is that Gucci is the originator of today's product brands. In order to ensure the quality, Gucci printed the brand name on its own products, which was the first initiative in the world fashion history.

Since the establishment of 192 1, Gucci has always taken the aristocratic route, with a luxurious style and a slightly tough masculinity.

1947, Gucci bamboo handle slub bag came out, and then classic double G logo with founder's initials, canvas bag lined with red and green ribbons and related leather goods came out one after another. Gucci and LV together become the most frequently counterfeited goods in the world.

The moccasins with horse-bit rings and flower scarves designed for Grace Kelly have been praised repeatedly, and wearing Gucci has already represented a social status and symbol.

Since then, Gucci, whose business has been growing rapidly, has not been smooth sailing. After entering the 1970s, the whole enterprise fell into a quagmire because it was tired of coping with the problem of counterfeiting and the interests struggle within the family.

1993, the third-generation heir Mauricio sold Gucci until the former president Domenico De Sole welcomed tom ford as the design director.

Tom ford once said: "When we talk about the history of Gucci, we must never skip movie stars and banquet celebrities, but I want to create a version of this history in the 1990s.

1995, tom ford chose a popular supermodel and displayed his sexy autumn fashion collection designed for Gucci on the stage with a minimalist but extremely provocative image.

The exhibition was an unprecedented success, which triggered a worldwide buying frenzy for Gucci. Ford completely changed Gucci's gorgeous style in the past and injected sexy genes, making Gucci almost the sexiest brand today.